Course Overview

The Public Relations & Strategic Communication program at American University is designed to equip students with the skills to craft effective communication strategies, manage public perception, and build strong relationships across various media platforms. Offered through the School of Communication, the curriculum emphasizes both theoretical foundations and practical applications, including crisis communication, digital media strategies, and campaign development. Unique features include access to real-world projects and a focus on ethical communication practices in a global context.

Career Prospects

Graduates are prepared for dynamic roles in public relations, corporate communication, and strategic media planning. The program’s location in Washington, D.C., provides unparalleled opportunities for internships and networking with government agencies, non-profits, and major corporations, enhancing employability in competitive fields.

Key Faculty and Staff

The program is supported by experienced faculty with expertise in public relations and media strategy, many of whom have professional backgrounds in the industry. Specific names and profiles are available on the university’s official School of Communication directory.

Unique Facilities and Partnerships

Students benefit from state-of-the-art media labs and production facilities within the School of Communication. The program also leverages American University’s strategic location to foster partnerships with leading PR firms, advocacy groups, and media organizations, offering hands-on learning through internships and collaborative projects.