Course Overview

The Fashion Business and Promotion (BA Hons) at Birmingham City University is designed to equip students with the skills and knowledge to succeed in the dynamic fashion industry. The program focuses on the business, marketing, and promotional aspects of fashion, blending creative and commercial elements. Students explore topics such as brand management, trend forecasting, digital marketing, and sustainable practices in fashion.

A unique feature of this course is its emphasis on real-world application through live projects, industry collaborations, and work placements. The curriculum is tailored to prepare students for the fast-paced global fashion market, with opportunities to develop professional portfolios and gain hands-on experience.

Career Prospects

Graduates of this program are well-positioned for roles in fashion marketing, brand management, retail, and public relations. The course's strong industry links and practical focus enhance employability, with many alumni securing positions in leading fashion companies or launching their own ventures.

Key Faculty and Staff

The program is delivered by a team of experienced academics and industry professionals with expertise in fashion business and marketing. Specific staff details are subject to change and can be found on the university's official website.

Unique Facilities and Partnerships

Students benefit from access to state-of-the-art facilities at the university's Parkside Building, including design studios and digital media suites. The course maintains strong partnerships with fashion brands and organizations, offering students opportunities for internships, live briefs, and networking with industry leaders.