Overview

The Marketing (BComm) program at Dalhousie University provides a comprehensive education in marketing principles, consumer behavior, market research, and strategic branding. Objectives include developing skills for analyzing markets, creating effective campaigns, and understanding digital marketing trends. Unique features encompass a co-operative education option for hands-on experience, participation in national case competitions, and integration of real-world projects with industry partners.

Career Prospects

Graduates are prepared for dynamic roles in the marketing field, with strong employability in sectors such as advertising, retail, and consumer goods. The program emphasizes practical skills that align with industry demands, leading to opportunities in both Canadian and international markets.

Key Faculty/Staff

The program is delivered by the Rowe School of Business faculty, including experts like Dr. Stephen Conroy, who specializes in consumer behavior and marketing strategy, and Dr. Jill Perry-Smith, focusing on digital marketing innovations.

Unique Facilities or Partnerships

Students have access to the Rowe School's state-of-the-art facilities, including the Centre for Business Analytics and the Marketing Lab for simulations and data analysis. Partnerships with organizations like the Canadian Marketing Association and local Halifax businesses provide internship and networking opportunities.