Course Overview

The Associate in Applied Science (AAS) - Fashion Marketing at Parsons School of Design is a dynamic program designed to equip students with the skills needed to excel in the fast-paced fashion industry. The curriculum focuses on the intersection of creativity and business, offering a blend of marketing strategies, trend analysis, and brand development tailored to the fashion sector. Students gain hands-on experience in areas such as digital marketing, merchandising, and consumer behavior.

Unique Features

This program stands out due to its location in New York City, a global fashion hub, providing unparalleled access to industry events, internships, and networking opportunities. The curriculum emphasizes real-world application through projects and collaborations with leading fashion brands.

Career Prospects

Graduates are prepared for a variety of roles in fashion marketing, retail management, and brand strategy. The program’s focus on practical skills ensures students are ready to meet the demands of the industry upon completion.

Key Faculty and Staff

While specific faculty names for this program are not publicly listed, the program is supported by experienced industry professionals and academics at Parsons, known for their expertise in fashion and design.

Facilities and Partnerships

Students have access to state-of-the-art design labs, digital studios, and resources at Parsons. The school maintains strong partnerships with major fashion houses and organizations in New York City, facilitating internships and collaborative projects.