Course Overview

The Bachelor of Business (Marketing) at RMIT University is designed to equip students with the skills and knowledge to create and manage effective marketing strategies in a dynamic global business environment. The program focuses on consumer behavior, market research, digital marketing, and brand management, blending theoretical insights with practical, industry-relevant projects.

A unique feature of this course is its strong emphasis on real-world application through industry placements, simulations, and case studies, ensuring graduates are job-ready. Students also benefit from RMIT’s central location in Melbourne, a hub for business and innovation, providing networking opportunities with leading marketing professionals.

Career Prospects

Graduates of this program are prepared for diverse roles in marketing, advertising, and business development across various industries. The course’s practical focus enhances employability, with many students securing roles in multinational corporations, startups, or agencies.

Key Faculty/Staff

While specific faculty members are not publicly highlighted for this course, the program is supported by experienced academics and industry practitioners within RMIT’s School of Economics, Finance and Marketing, known for their research and industry connections.

Unique Facilities and Partnerships

RMIT offers access to cutting-edge facilities, including digital marketing labs and collaborative learning spaces. The university maintains strong partnerships with industry leaders, providing students with internship opportunities and exposure to real marketing challenges through projects and guest lectures.