Course Overview

The Marketing (BS) program at Rochester Institute of Technology (RIT) is designed to equip students with the skills and knowledge needed to excel in the dynamic field of marketing. The curriculum focuses on core areas such as consumer behavior, market research, digital marketing, and strategic planning. A unique feature of this program is its emphasis on experiential learning through co-op opportunities, allowing students to gain real-world experience with leading companies during their studies.

Career Prospects

Graduates of this program are prepared for a variety of roles in marketing and related fields. The strong industry connections and co-op experiences often lead to high employability, with many students securing positions in advertising, brand management, and market analysis upon graduation.

Key Faculty and Staff

While specific faculty names are subject to change, the marketing program is supported by experienced professors with expertise in digital marketing, analytics, and global business strategies. Faculty often engage in industry-relevant research, enhancing the learning experience.

Unique Facilities and Partnerships

RIT offers access to cutting-edge facilities, including simulation labs for market research and digital tools for campaign analysis. The university maintains partnerships with numerous corporations, facilitating co-op placements and networking opportunities for students in the marketing field.