Overview
The Marketing program at Simon Fraser University is offered through the Beedie School of Business as a concentration within the Bachelor of Business Administration (BBA). It equips students with skills in consumer behavior, market research, digital marketing, and strategic branding. Unique features include the mandatory co-operative education (co-op) program, providing paid work experience, and an emphasis on sustainable and ethical marketing practices.
Career Prospects
Graduates are prepared for dynamic roles in advertising, sales, market analysis, and brand management. The program's co-op component enhances employability by offering real-world experience with leading companies.
Key Faculty/Staff
Notable faculty include experts in consumer insights and digital strategy, contributing to research in areas like neuromarketing and global consumer trends.
Unique Facilities or Partnerships
The Beedie School features state-of-the-art marketing labs and strong industry partnerships with organizations in Vancouver's vibrant business ecosystem, including collaborations for case studies and internships.
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