Course Overview

The Experience Economy Studies program at Universidade de Lisboa focuses on the growing field of experience-based industries, blending elements of economics, marketing, and cultural studies. The course aims to equip students with the skills to design, manage, and evaluate experiences in sectors such as tourism, hospitality, entertainment, and cultural events. A unique feature of this program is its interdisciplinary approach, integrating theoretical frameworks with practical, real-world applications through case studies and industry projects.

Career Prospects

Graduates of this program are prepared for dynamic roles in industries that prioritize customer experiences. They can pursue careers in event management, tourism development, cultural programming, and marketing for experience-driven businesses. The program emphasizes innovation and adaptability, aligning with global trends in consumer behavior.

Key Faculty and Staff

Specific information on key faculty members for this course is not publicly available at this time. However, the program is supported by experienced academics within the university's business and economics departments, known for their research in consumer behavior and economic trends.

Unique Facilities and Partnerships

The program benefits from the university's strategic location in Lisbon, a hub for tourism and cultural activities, providing students with direct access to industry networks. Partnerships with local and international organizations in the tourism and hospitality sectors offer opportunities for internships and collaborative projects, enhancing practical learning.