Course Overview

The Marketing program at the University of Akron is designed to equip students with the skills and knowledge needed to excel in the dynamic field of marketing. Offered through the College of Business, the program focuses on core areas such as market research, consumer behavior, digital marketing, and strategic brand management. A unique feature of this program is its emphasis on real-world application through case studies, internships, and projects with local businesses, providing hands-on experience.

Career Prospects

Graduates of the Marketing program are prepared for a variety of roles in industries such as advertising, retail, digital media, and corporate marketing. The program’s strong industry connections and internship opportunities enhance employability, with many students securing positions before graduation.

Key Faculty and Staff

While specific faculty names are subject to change, the marketing department includes experienced professors with expertise in areas like digital marketing analytics and global marketing strategies. Faculty often engage in industry research and consulting, bringing current trends into the classroom.

Unique Facilities and Partnerships

The University of Akron offers access to modern facilities within the College of Business, including collaborative learning spaces and technology labs for marketing simulations. The university maintains partnerships with regional and national companies, facilitating internships and networking opportunities for students.