Course Overview

The Sport Management program at the University of Georgia is designed to prepare students for leadership roles in the dynamic and growing field of sports business. Housed within the Department of Kinesiology, the program focuses on the business, legal, and ethical aspects of sport, offering a comprehensive curriculum that includes marketing, finance, event management, and facility operations. A unique feature of this program is its emphasis on experiential learning through internships and partnerships with professional sports organizations.

Career Prospects

Graduates of this program are equipped to pursue careers in professional and collegiate sports administration, event management, marketing, and facility operations. The program’s strong industry connections provide students with networking opportunities and real-world experience, enhancing employability in a competitive field.

Key Faculty and Staff

While specific faculty names are subject to change, the program is led by experienced professors within the Department of Kinesiology who specialize in sport business, policy, and management. Faculty often have extensive industry experience and research expertise in areas such as sport marketing and organizational behavior.

Unique Facilities and Partnerships

The University of Georgia offers access to state-of-the-art athletic facilities and collaborates with major sports organizations, including partnerships with professional teams and NCAA programs. Students benefit from hands-on learning opportunities at on-campus venues and through external internships facilitated by the university’s strong ties to the sports industry.