Course Overview

The Public Relations program at the University of Oregon is designed to prepare students for dynamic careers in strategic communication. Offered through the School of Journalism and Communication, the curriculum emphasizes storytelling, media relations, crisis communication, and digital strategy. Students gain hands-on experience through real-world projects, internships, and access to cutting-edge tools, ensuring they are equipped to build and manage public perception for organizations across industries.

Unique Features

A standout feature of this program is its focus on experiential learning. Students work with actual clients through initiatives like the university’s student-run PR agency, gaining practical skills in campaign development and media outreach. The program also benefits from strong industry connections in the Pacific Northwest and beyond, offering networking opportunities with professionals in the field.

Career Prospects

Graduates of this program are well-positioned for roles in public relations, corporate communications, and marketing. The curriculum’s emphasis on digital media and analytics prepares students for the evolving demands of the industry, with many securing positions in agencies, nonprofits, and corporate settings.

Key Faculty and Staff

The program is supported by experienced faculty with backgrounds in public relations and strategic communication. While specific names are subject to change, the School of Journalism and Communication is known for its award-winning instructors who bring both academic expertise and industry experience to the classroom.

Facilities and Partnerships

Students have access to state-of-the-art media labs and production facilities at the University of Oregon. The program also maintains partnerships with local and national organizations, providing opportunities for internships and collaborative projects that enhance professional development.