Overview

The Recreation and Sport Business (BRec) program at the University of Waterloo is designed to equip students with the knowledge and skills needed to manage and lead in the dynamic fields of recreation, leisure, and sport industries. Objectives include understanding business principles applied to sport and recreation, promoting healthy lifestyles, and fostering community engagement through leisure activities. Unique features include a mandatory co-op component for practical experience, interdisciplinary coursework combining health sciences with business management, and a focus on experiential learning through projects and internships.

Career Prospects

Graduates are well-prepared for roles in sport management, event coordination, and recreation programming, with strong employability due to the program's co-op integration and emphasis on real-world application. Opportunities exist in public, private, and non-profit sectors, including professional sports teams, community recreation centers, and tourism organizations.

Key Faculty/Staff

Notable faculty include experts in sport management and leisure studies, such as professors specializing in policy, marketing, and community development within the Department of Recreation and Leisure Studies.

Unique Facilities and Partnerships

Students have access to the state-of-the-art Waterloo Recreation Complex and the Centre for Community, Family, and Leisure Studies. Partnerships with local sports organizations, such as the Kitchener-Waterloo community leagues and national sport bodies, provide networking and placement opportunities.