Overview of the Marketing Program at York University

The Marketing program at York University, offered through the Schulich School of Business, provides students with a comprehensive understanding of marketing principles, consumer behavior, market research, and strategic brand management. The program's objectives include developing skills in digital marketing, analytics, and sustainable business practices to prepare students for dynamic industry challenges. Unique features include experiential learning opportunities such as case competitions, live client projects, and the option for co-op placements or international exchanges.

Career Prospects

Graduates of the Marketing program are well-positioned for roles in advertising, consumer goods, digital media, and consulting. The program's emphasis on practical skills and industry connections leads to strong employability in a competitive job market.

Key Faculty and Staff

• Prof. Markus Giesler: Expert in consumer culture and marketing strategy.
• Prof. Michelle F. Brunet: Specializes in marketing analytics and digital transformation.
• Prof. Irene R. R. Lu: Focuses on international marketing and cross-cultural consumer behavior.

Unique Facilities and Partnerships

Students have access to the Schulich Marketing Lab for hands-on research and data analysis. The school maintains partnerships with leading firms like Procter & Gamble, Unilever, and Google for internships, guest lectures, and collaborative projects. The Goodman Speaker Series brings industry leaders to campus for insights into current marketing trends.