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Makes learning interactive and engaging.
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About Bhoomija
Bhoomija Ranjan is a Senior Lecturer of Marketing in the Department of Marketing at Monash Business School, Monash University. She holds a PhD in Marketing from the University of Rochester, awarded in 2017 for her dissertation studying shopping decisions and layout planning in physical retail settings. She also earned a Master of Arts in Economics from the University of Rochester in 2012 and a combined B.Sc.-M.Sc. in Mathematics and Scientific Computing from the Indian Institute of Technology Kanpur in 2010. After completing her PhD, Dr. Ranjan served as Assistant Professor at Brandeis University from July 2017 to December 2018. She subsequently joined Monash University as Senior Lecturer and is affiliated with Impact Labs.
Dr. Ranjan's research utilizes quantitative modeling techniques to investigate how firms and individuals make decisions. Her interests encompass digital platforms, consumer behavior, advertising effectiveness, quantitative marketing, structural modeling, Bayesian methods, retail marketing, and applied data science. Her work addresses gig economy pricing structures, non-face emoji use in digital marketing, and spatial heterogeneity in retail advertising effectiveness. She has published in leading journals including the Journal of Marketing Research and Journal of the Academy of Marketing Science. Key publications are "Product Launches with New Attributes: A Hybrid Conjoint–Consumer Panel Technique for Estimating Demand" (Journal of Marketing Research, 2019, with Paul B. Ellickson and Mitchell J. Lovett), "Non-face Emojis in Digital Marketing: Effects, Contingencies, and Strategic Recommendations" (Journal of the Academy of Marketing Science, 2023, with Davide C. Orazi and Yimin Cheng), and "Mapping Spatial Heterogeneity in Retail Advertising Effectiveness" (Journal of Marketing Research, 2025, with Bowen Luo). She also contributed the chapter "A Study of Retailer Advertising" (2025) and an earlier paper "Solving Dual Problems Using a Coevolutionary Optimization Algorithm" (Journal of Global Optimization, 2013). Dr. Ranjan's honors include the Center of Excellence in Data Science Fellowship (2016), Fellowship at the 50th American Marketing Association-Sheth Foundation Doctoral Consortium (2015), invitation to the National Bureau of Economic Research conference on Economics of Digitization (2021), and Monash University's Purple Letter for Outstanding Teaching Performance (2020).