Ratings & reviews
Prof. Chew’s session was very helpful in teaching us how to use AI effectively through proper prompting. It helped me better understand my PSM topic, what I need to do and also how to approach my research correctly. This session has definitely helped me prepare for my upcoming PSM.
Prof Chew bantu cara gunakan utilize prompt2 ai yg betul passionate macam ajar satu langkah ke satu langkah utk generate idea2 berkualiti bermutu terbaik dan dari situlah kita dh boleh lihat ke arah mana kita buat psm pastu ajar apa method yg betul utk buat data primary & secondary, terangkan literature, timeline, pastukan kenalkan apa tu dunia research paper penulisan like Scopus, Wos, eprint & so on sungguh wow yeah dan dari situlah juga kita faham banyak2 ilmu pengetahuan yg kita explore utk tambah pemahaman research method, cara kita nk present viva, pastu explain more real world working, internships & others.
I feel very useful when Prof. Chew teaching us how to prompt using AI correctly, not just directly getting the answer. It actually help me to understand deeply about my PSM tittle, what I am going to do, how I can do, is it correct or not. It was very helpful for my upcoming PSM.
I like when Prof Chew teaching us how to use AI and teaching us how to use it effectively and in ethical way in this subject. I believe what we are learning now will really help us when we start our psm next sem. Maybe we dont fully realise the importance of it yet but next sem we will probably look back and understand why prof wanted us to learn all these things early. And Prof Chew I just want to say that your efforts of teaching us how to utilise the AI are appreciated even if we dont always show it. 🥹 Sometimes we may not realise how much time and effort you put into teaching us but that doesnt mean we dont care or value what ure doing for us. I know we still have room to improve and maybe we havent been showing enough effort sometimes. But please dont think that all your efforts are for nothing. We may not always express our appreciation but that doesnt mean we dont appreciate you as our lecturer. Please dont be discouraged Prof. You're doing your best to prepare us for our psm and I hope you know that it matters. Thank you for being willing to teach us more than what we might expect.
Prof Chew taught us how to use AI more effectively to broaden our thinking, rather than simply relying on it for direct answers; this will be highly beneficial as we gather information for our upcoming Final Year Projects (FYP) and other assignments.
Prof. Chew has guided us how to use AI responsibly. It helps us find more information and deepen our understanding while reminding us to check the information. This is very helpful to me since this is my first time doing PSM.
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About Boon Cheong
Professor Dr. Boon Cheong Chew is a Professor in the Department of Technology Management within the Faculty of Technology Management and Technopreneurship at Universiti Teknikal Malaysia Melaka (UTeM). His contributions to Business & Economics are evident through his focus on technology management and sustainable practices. He earned a PhD in Science and Technology Studies from the University of Edinburgh in 2012, supported by a scholarship from the Ministry of Higher Education awarded in 2007. He also holds a Master of Technology Management (Technology) and a Bachelor of Civil Engineering, both from Universiti Teknologi Malaysia (UTM). Prior to academia, he worked for four years at YTL Corporation Berhad, specifically YTL Cement Berhad. He joined UTeM in January 2011, teaching extensive undergraduate and postgraduate courses such as Project Management, Engineering Management, Research Methodology, Quality Management, R&D Management and Commercialization, Strategic Technology Management, and Technology Transfer. Currently, he serves as Head of the Division for the Center of Continuing Education and Lifelong Learning in his faculty. He was a Visiting Researcher at the University of Edinburgh from July 2018 to June 2019.
Professor Chew's research specializations include technology management, sustainable management, and green technologies, approached from social science and management perspectives. His key publications encompass 'Ethical Banking in Practice: A Closer Look at the Co-operative Bank UK PLC' (2016, Qualitative Research in Financial Markets), 'Relationship between service quality and customer satisfaction: a study of Malaysian banking industry' (2016, International Journal of Productivity and Quality Management), 'A Study on ISO 31000: Managing Risk Management System Implementation to Improve the Organization Performance: The Case of Malaysian Airline System Berhad' (2025, IJRISS), 'Challenges and Opportunities for Gender-Inclusive Public Transport Policies in Southeast Asian Economies' (2025, IJRISS), and 'Ant-Financial in Establishing the Early Stage of the Alipay Eco System in Malaysia' (2024, Qualitative Research in Financial Markets). He has led or co-researched funded projects including 'Developing New Manufacturing Flexibility Model for E&E’s Supply Chain and Industry in Sustaining Performance' (FRGS 2023, RM 61,460, Main Researcher), 'GEDSI Framework for Inclusive BESS Integration and Energy Financing' (International Grant 2025, RM 179,412.11, Co-Researcher), and 'Manufacturing Excellence for Malaysian SMEs Through Hybrid Quick Response Manufacturing Framework' (FRGS 2015, RM 124,000, Co-Researcher).