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About Guilherme
Guilherme Martins Victorino serves as Assistant Professor at NOVA Information Management School (NOVA IMS), Universidade NOVA de Lisboa, in the areas of Innovation, Change and Knowledge Management. He earned his PhD in Information Management from NOVA IMS. In his current administrative roles, he is Associate Dean for the "Value Creation" area and coordinates both the "Innovation & Analytics Lab" and the "Health & Analytics Lab". Additionally, he coordinates the Postgraduate Course in Information Management and Business Intelligence in Health, as well as the Design Thinking course within the Doctoral School of Universidade NOVA de Lisboa, guiding PhD students through disruptive innovation processes.
Prior to intensifying his academic engagements, Victorino accumulated over 15 years in executive leadership positions across the healthcare, media, and telecommunications sectors. As a certified consultant and trainer specializing in Design Thinking and Change Management, he has collaborated with leading companies in Portugal, Brazil, the United States, and Australia, tackling specific organizational challenges in operations, marketing, commercial strategies, process and organizational redesign, and workforce training with advanced simulators.
Victorino's research centers on innovation management, design thinking, knowledge management, health analytics, and organizational change. His contributions include the book "Design Thinking: Da inspiração à inovação" (Editora D'Ideias, 2024). Key publications feature "Fast-track health technology assessment for in vitro diagnostics: a design thinking case study" (BMJ Innovations, 2024), "Corporate Donations in the Context of Covid-19: Insights on Trust and Policy Innovation Opportunities" (Emerging Science Journal, 2024), "The Value of Design Thinking for PhD Students: A Retrospective Longitudinal Study" (Emerging Science Journal, 2023), "Rethinking the Campus Experience in a Post-COVID World: A Multi-Stakeholder Design Thinking Experiment" (Sustainability, 2022), and forthcoming works like "Design thinking for organizational change: A systematic review of enablers and barriers" (Journal of Open Innovation: Technology, Market, and Complexity, 2026) and "Why Public Health Needs Human-Centred Innovation: A Design Thinking Agenda for Public Health" (Portuguese Journal of Public Health, 2025). Through labs, supervision, and interdisciplinary publications, he advances practical innovation in health and education.