Rate My Professor Joyce Hicks

Recognized as an associate professor of marketing in the Business & Economics faculty, Hicks focused her teaching on marketing principles and financial literacy. She led a popular financial literacy course, equipping students with essential skills for personal and professional financial management. Her engaging teaching style, described by alumnae as supportive, warm, and challenging, profoundly impacted students in business administration, management information systems, and related disciplines. Hicks advised extracurricular activities, including the Keenan Revue performing arts club, and participated in honors ceremonies, such as hooding graduates. She contributed to academic discourse as a discussant at conferences like the MBAA International. Publicly, Hicks shared marketing expertise through media interviews: analyzing traditional Super Bowl ads in 2011, sophisticated Cyber Monday tactics, Halloween sales strategies as a retail treat, and tips for controlling holiday spending in 2013. Her insights highlighted consumer trends and retailer strategies, extending her influence beyond the classroom.