Rate My Professor Muhammad Rashid Saeed
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Makes learning exciting and impactful.
A role model for academic excellence.
Brings enthusiasm and expertise to class.
Makes every class a rewarding experience.
Great Professor!
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About Muhammad Rashid
Dr. Muhammad Rashid Saeed is a Lecturer in Marketing (Teaching and Research Focused) at the UQ Business School, University of Queensland, within the Faculty of Business, Economics and Law. He earned his PhD in Marketing from the University of South Australia, where he conducted his doctoral research at the Ehrenberg-Bass Institute for Marketing Science. With more than 14 years of teaching and research experience in higher education, Saeed previously held positions at UniSA Business. His academic career emphasizes experimental research methods applied to marketing challenges. Saeed's research specializations include advertising, consumer behaviour, emotions, and systematic reviews. He investigates how theoretical frameworks like construal level theory influence advertising effectiveness and consumer responses.
Saeed has authored numerous peer-reviewed publications in prominent journals. Notable works include 'Construal level theory in advertising research: A systematic review and directions for future research' published in the Journal of Business Research in 2024; 'A systematic review of applications, manipulations and manipulation checks of construal level theory in advertising' in Communication Theory in 2025; 'Granfluencers and the power of positive ageing in tourism marketing' in Tourism Management in 2026; 'How teacher behaviour influences learning performance: The mediating role of student motivation' in Perspectives in Education in 2024; and 'How best to advertise low-fit brand extensions: a construal level perspective' in the Journal of Consumer Marketing in 2023. He has also contributed to conference proceedings such as the AMA Winter Academic Conference and ANZMAC. Saeed received an award at the UniSA Research and Enterprise Awards 2022 and was runner-up and People's Choice winner in a UniSA PhD writing competition. At UQ, he serves as course coordinator and lecturer for postgraduate courses including MKTG7503 and ADVT7506, fostering expertise in marketing strategy and advertising.