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About Richa
Dr. Richa Singhal serves as an Associate Professor in the Department of Economic Administration and Financial Management (EAFM) within the Faculty of Commerce at S.S. Jain Subodh P.G. (Autonomous) College, Jaipur, which is affiliated with the University of Rajasthan. Her academic pursuits center on banking and finance, with research encompassing online banking in rural development, treasury management, corporate social responsibility, green HR practices, employee satisfaction and retention, consumer sales promotion, female literacy and economic participation, e-banking customer perceptions, stock market trends, demonetization's impact on digital banking, and inventory turnover optimization in the FMCG sector. She is an approved research supervisor by the University of Rajasthan and holds the position of Associate Editor for the Subodh Journal of Commerce & Management.
Dr. Singhal has made notable contributions through her publications and institutional roles. Key works include 'Green HR management practices: issues and challenges' (2018, with K. Bhardwaj), 'Inventory Turnover Optimization criteria of efficiency (with special reference to FMCG sector in India)' (2017), 'An Analysis of Employee Satisfaction as a Reliable Predictor of Employee Retention in MNCS Working in India' (2020), 'Understating Consumer Sales Promotion – A Conceptual Thought' (2021, with V. Gupta), 'Management of Financial System' (2019), 'Indian Economic Administration' (2019), 'Recent Trends of Online Banking In Rural Development Of India' (2018), and 'A Comprehensive Study of Bank Selection Criterion by a Customer' (2017). She has authored books such as 'Indian Economy' and 'Bhartiya Arthvyavastha', published by RBD Publications, Jaipur. Within the college, she convenes the Faculty Development Committee, Term (CIA) Examination Committee, and Science Club, and serves as a member on the Research & Development Committee, Publication & Prospectus Committee, Anti Ragging Squad, Autonomous Committee, Convocation Committee, Time Table Committee, and Code of Conduct Committee. Dr. Singhal received the 'Star Jaipur-Ratna' award in 2020 for outstanding academic and social contributions and a state-level award in 2022.