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Summary
The Assistant Director of Annual Giving supports the planning, execution, and evaluation of annual giving initiatives that advance BGSU's fundraising priorities. This role manages multiple, concurrent projects across channels, including digital appeals, direct mail, crowdfunding, and signature efforts such as BGSU One Day. Working closely with the Director of Annual Giving and campus partners, the position collaborates with frontline fundraisers, marketing, and donor relations to develop…
coordinated strategies and compelling messaging. The Assistant Director also contributes to affinity-based fundraising programs and scholarship support, including writing solicitations and analyzing results to inform future efforts. Success in this role requires strong project management skills, attention to detail, and the ability to work effectively in a collaborative, fast-paced environment.
Essential Functions
Fundraising Projects Coordination: Coordinate with Director of Annual Giving, Advancement, and college/unit colleagues - fundraisers, donor relations and stewardship, marketing and brand strategy and other key stakeholders - development, execution and evaluation of annual giving messaging and segmented appeals including online giving, crowdfunding projects, e-appeals, digital engagement, print messages and BGSU One Day. Planning, coordination, and implementation of projects happen concurrently and on an annual cycle.
Collaboration Strategies: Develop and implement annual giving direct mail strategies for college/unit fundraising initiatives with frontline fundraisers and other University Advancement staff. Develop and implement communications that complement annual giving direct mail and personal solicitations with Marketing and Brand Strategy team and the Director of Advancement Communication, Board and Leadership Strategy.
Program Development: Work closely with Director of Annual Giving to create and coordinate annual fundraising initiatives for affinity group appeals, including graduating seniors and recent graduates, scholarship programs and other identified priorities. This will include planning and writing solicitations, evaluating program, and reporting results to steward donors; and evaluate and implement annual giving recognition societies.
Other Duties: Assist with annual giving operations and ad hoc projects as needed, in addition to assignments by Director of Annual Giving, AVP for Alumni Engagement and Annual Giving and VP for University Advancement along with other duties as assigned.
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