POSITION SUMMARY
The Assistant/Associate Director, in collaboration with the Communications and Marketing office and Senior Director of Admissions, will lead in the development, implementation, and execution of communications to support recruitment efforts. Communications include student recruitment communications, including print, email, text, presentation and other electronic. The Assistant/Associate Director will also develop communications and messaging for the Financial Aid Office, to both new and current…
students. The Assistant/Associate Director will take a direct role in content creation. Media used will be a broad variety of print, electronic, video, photo, email and text. This position will help coordinate undergraduate and graduate recruitment communications, as well as financial aid messaging and communication. The position will attend Communications and Marketing planning meetings and collaborate extensively with the office in developing and disseminating communications. Salary and title commensurate with experience, skills, and abilities.
Supervision Received/Exercised:
This position reports to the Senior Director of Enrollment Systems and Operations and has no supervisory responsibilities.
ESSENTIAL FUNCTIONS
- Lead student recruitment communications initiatives from idea onto completion with a sense of urgency, working primarily independently and collaboratively to execute strategic communications. This role will:
- Independently manage timelines on multiple large-scale projects
- Research, review and develop content from a variety of sources
- Oversee, develop and implement annual Admissions communications, including publications, email and text campaigns, academic materials, and promotional materials(swag), in close collaboration with the Communications and Marketing office
- Develop, schedule and implement the day-to-day content for prospective students and supporters via the Customer Relationship Management (CRM) system, in collaboration with the Senior Director for Enrollment Systems and Operations
- Create and execute segmented communication plans that target all phases of the admissions funnel for prospective students and for key influencers
- Write, edit and coordinate targeted domestic and international communications and recruiting messages to prospective students, and high school and community college counselors
- Manage and coordinate variable content printing for on-demand print communication that includes writing, photo selection and partnering with an external vendor on printing
- Assist undergraduate and graduate admissions staff in editing and developing content for letters, emails, program invitations, tele-counseling phone scripts, advertisements, brochures, presentations, as well as managing communication and publication plans related to print, web, and recruitment events for various student audiences
- Coordinate the College chatbot in collaboration with the Senior Director for Enrollment Systems and Operations
- Develop and implement financial aid messaging and communications to both prospective and current students, in collaboration with the Director of Financial Aid
- Create, edit and maintain presentations for use by the Admissions and Financial Aid teams
- Create and implement special communication initiatives
- Manage the vendor delivery of Admissions recruitment materials and coordinate with the Assistant Director of Enrollment Systems and Operations to ensure needed materials are always available
- Other duties as assigned
REQUIRED QUALIFICATIONS
- Bachelor's degree in English, Communication, Marketing or Higher Education Administration or an equivalent combination of education and/or experience
- Two years of experience in higher education recruitment, e-recruiting, marketing, or communication
- Familiarity with a CRM system
- Be proactive and have significant experience in writing and communication
- Excellent organizational and analytical skills
- Ability to work in a fast-paced work environment and manage multiple project deadlines simultaneously
- Highly organized and detail oriented
- Skilled at multitasking
- Ability to work within a team and independently
- Able to maintain confidentiality
PREFERRED QUALIFICATIONS
- Master's degree in Communication, Higher Education Administration, Marketing or closely related field
- Experience in project management
- Experience working with undergraduate students and/or admissions/recruitment programs
Alma College is classified as a selective Baccalaureate College: Diverse Fields by the Carnegie Foundation for the Advancement of Teaching. Alma is committed to academic excellence and the development of responsible leaders; our students thrive on challenging academic programs in a supportive, small-college environment emphasizing active, collaborative learning and close student-faculty interaction. Alma is a private Phi Beta Kappa institution located in the center of Michigan's Lower Peninsula.
Alma College is an Equal Opportunity Employer and is committed to recruiting and retaining a diverse faculty, staff, and student body.
Alma College recognizes that we are all transformed when we celebrate and value the varied identities, backgrounds, experiences, and perspectives in our campus community. We are committed to recognizing and removing barriers to success and providing equitable access to opportunities through education and advocacy. In our increasingly diverse campus and world, we pledge to create a climate where everyone is safe and free to grow intellectually, spiritually, and emotionally.
Organization
Alma College, a four-year residential liberal arts college located in the heart of Michigan's Lower Peninsula, offers a personalized education with multiple paths and experiences leading to success. A deep regard for students as individuals is fundamental to an Alma education, with small classes and many opportunities for one-on-one collaboration with dedicated faculty.
Alma College actively connects students with a world of ideas and opportunities. The Alma Commitment offers a four-year graduation promise and a pledge that each interested student can participate in an experiential learning opportunity, such as an internship, research fellowship, or study abroad, backed by $2,500 in Alma Venture funding from the college.
Alma's attractive 128-acre campus is located in the city of Alma, approximately one hour north of Lansing. With an enrollment of about 1,400 students, Alma College employs a full-time teaching faculty of 96, of which 85 percent hold the Ph.D. or other terminal degree. Alma College is accredited by the Higher Learning Commission and is a member of the North Central Association of Colleges and Secondary Schools.
Alma College is an Equal Opportunity Employer and is committed to recruiting and retaining a diverse faculty, staff and student body.
Our Academic Mission
Alma College's mission is to prepare graduates who think critically, serve generously, lead purposefully, and live responsibly as stewards of the world they bequeath to future generations.
Focused exclusively on undergraduate education, Alma College boasts a 12-to-1 student-to-teacher ratio, 41 academic majors, self-designed programs of emphasis, pre-professional programs in law and medicine, and an intensive Spring Term that provides opportunities for innovative courses, travel classes, research and internships.
More than 90 percent of Alma's graduates go on to graduate school or are employed within six months following their graduation.
Our Community
Located in a community of 10,000, Alma College features a walkable campus with historic and contemporary buildings. The campus is a block from downtown Alma and within two hours of Michigan beaches and ski areas. Gratiot and adjacent counties feature plentiful parks, outdoor recreation opportunities, golf courses and shops.
College facilities, including the Stone Recreation Center and Hogan Center pool, offer wellness education, swimming instruction and recreational opportunities to community members and local businesses. The campus is bordered by the 41-mile Fred Meijer Heartland Bike Trail. The Alma College library, housing more than 278,000 volumes, also is a resource.
Cultural and sports events are offered throughout the year, with free admission to Alma College students, faculty and staff for most college-sponsored events. In addition to the college's excellent fine arts programs, an active community of local artists has formed music, theatre and art guilds with a loyal regional following. Alma's Division III Athletics program offers intercollegiate competition in 22 varsity sports.
For more information
Employment:
http://www.alma.edu/offices/human-resources/job-openings/
Social media links:
http://www.facebook.com/almacollege