Assistant Professor, Marketing & Business Analytics - Marketing

Position Rank and Title: Assistant Professor of Marketing

School/Department Name: Marketing and Business Analytics

Compensation: Commensurate with qualifications, experience, and rank as established by the CSU Salary Schedule. Anticipated hiring academic year annual salary range: $135,000 - $141,750.

Faculty employee benefits are very competitive for the higher education sector. See the CSU Employee Benefits Summary for details about the CSU's excellent benefits package.

Target Start Date: August 17, 2027

Application Deadline: October 30, 2026 (Applications accepted until filled or closed)

Position Description

The Marketing and Business Analytics Department at San José State University is pleased to announce a search for a tenure-track faculty position in Marketing at the Assistant Professor level. Applicants should be interested in teaching AI-based Marketing courses, such as Marketing Automation, Digital Marketing with AI, AI-Driven Customer Insights, and AI in Marketing Analytics, as well as traditional Marketing courses such as Marketing Management, Marketing Analytics, New Product Development, and International Marketing. Applicants ideally should have research that is related to AI-based Marketing. Teaching will be at the undergraduate and Masters level.

The Department is home to a large community of scholars and students. We foster strong ties to the Silicon Valley business community. We have top level Silicon Valley executives teach and engage with our students, and have student teams actively pursuing projects with Silicon Valley companies. We are a balanced Department, and are searching for candidates who share our dedication to both quality teaching and research. We teach courses at both the undergraduate and Masters levels. Our research includes analytical, behavioral, strategic, and applied methodologies and interests. For more information, visit our website.

We are housed in the Lucas College and Graduate School of Business, the largest provider of business graduates to Silicon Valley. Blending a multi-cultural, global perspective with Silicon Valley's historic foundation of technological innovation, our programs reflect our esteemed local heritage. With over 80% of our students working in the Valley, our business students and alumni are truly Powering Silicon Valley. We provide the resources, skills, and opportunities for students to succeed. The college as well as the university are highly supportive and committed to faculty success. Our faculty are highly engaged with our students and serve as mentors and advisors to student organizations including the Marketing Association, Spartan Analytics, Latino Business Student Association, Women in Business, and more.

The Department of Marketing and Business Analytics and San José State University value institutional excellence and are committed to advancing equity through research, teaching, and service. We enroll more than 40,000 students, many of whom are historically underserved; approximately 45% of our undergraduate students are first-generation college students and 38% are Pell Grant recipients. In addition, we are both a Hispanic Serving Institution (HSI) and an Asian American and Native American Pacific Islander Serving Institution (AANAPISI). SJSU aspires to create holistic learning environments that facilitate both individual and collective transformation. We seek teacher-scholars who cultivate inclusive, empowering spaces for mutual learning, skill-building, and knowledge exchange for all students. Our commitment to lifelong learning supports meaningful connections among faculty, staff, students, alumni, and the broader communities we serve.

We invite all applicants to include a Statement of Institutional Excellence (or incorporate it into your cover letter) to share how your lived and professional experiences will contribute to the SJSU community—particularly in relation to student success. A guide to writing this statement can be found at SJSU Institutional Excellence Statement Guidelines.

Required Qualifications

• A doctorate from an accredited university. A doctoral degree must be fully awarded by the date of appointment in order to start, but preferably by May 31, 2027.
• Evidence of teaching excellence or potential for teaching excellence.
• Demonstrated record of, or potential for, scholarly publications and the development of a strong scholarly record commensurate with rank and suitable for advancement.
• Interest in engaging with Silicon Valley professionals and connecting our students – largely first generation, economically diverse, and multicultural – to the business community.
• Evidence of awareness and sensitivity to the educational goals of a socially and economically diverse student population as might have been gained in cross-cultural study, training, teaching, and other comparable experience.

Preferred Qualifications

Candidates whose research focus is AI marketing will be given priority.

Key Responsibilities

• Teaching Marketing courses with an emphasis on AI and Automation – for example, AI-Based Marketing, Marketing Automation, Digital Marketing with AI, AI-Driven Customer Insights, AI in Marketing Analytics, and AI applications in Marketing. Teaching assignments are at both the undergraduate and graduate levels in traditional and accelerated formats.
• Engaging in scholarly activities as evidenced by developing and maintaining an active research agenda in peer reviewed high-quality journals and by presenting at academic and professional conferences.
• The candidate will participate in shared governance, usually in department, college, and university committees and other service assignments.
• Faculty shall organize all their classes within the Canvas Learning Management System (LMS).
• The candidate must demonstrate awareness and experience in understanding the needs of a student population of great diversity – in age, abilities, cultural background, ethnicity, religion, economic background, primary language, sexual orientation, gender identity, and academic preparation – through inclusive course materials, teaching strategies, and advisement.

Other Duties

Note that all San José State University employees are considered mandated reporters under the California Child Abuse and Neglect Reporting Act and are required to comply with the requirements set forth in CSU Executive Order 1083 as a condition of employment. Pursuant to the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act (Clery Act) and CSU systemwide policy, some faculty duties may lead to designation as a Campus Security Authority (CSA). CSAs are required to complete Clery Act training and to immediately report Clery incidents to the institution.

Faculty employees must complete CSU employee training as assigned and required based on their role (e.g., Data Security, FERPA, Preventing Discrimination and Harassment, Title IX, Health and Safety). The President may recommend or require compliance with safety measures that decrease the likelihood of COVID-19 transmission or illness and allows the core mission and activities of the campus to continue.

Application Procedure

Click Apply Now to complete the SJSU Online Employment Application and attach the following documents:

• letter of interest
• curriculum vitae
• institutional excellence statement (dedicated statement or addressed in letter of interest)
• statement of teaching interests/philosophy (please list the courses you have taught, and/or would like to teach).
• statement of research agenda and future plans (one page)
• three reference letters with contact information

Inquiries may be directed to the Department Chair, Dr. David Czerwinski, david.czerwinski@sjsu.edu.

Pursuant to California Education Code 89521, applicants will be required to disclose whether they have received a final administrative decision or final judicial decision determining that they have committed sexual harassment within the last 7 years only after a determination is made that they meet the minimum qualifications for the position, and before an offer of employment is extended. Applicants who reach the final stages of the application process must also sign a release form that authorizes the release of information by the applicant's current and/or former employers to the CSU concerning any substantiated allegations of misconduct.

Conditional Offer

The work for this faculty position may only be performed in the State of California and requires establishing an on-campus presence. Employment is contingent upon US residence and proof of eligibility to work in the United States. Satisfactory completion of background and reference checks (including criminal records and prior employment) are required. SJSU will make a conditional offer of employment, which may be rescinded if the background and reference checks reveal disqualifying information, and/or it is discovered that the candidate knowingly withheld or falsified information. Failure to satisfactorily complete the background and reference checks may affect the continued employment of a current employee who was conditionally offered the position.

San José State University: Silicon Valley's Public University

Located in the heart of Silicon Valley — one of the most innovative regions in the world — San José State University is the founding campus of the 23-campus California State University (CSU) system and the first public university in the West. Recognized as a leading transformative educational institution, San José State is an essential partner in the technological, economic, cultural, and social development of Silicon Valley, the Bay Area, and California. SJSU is a top-200 school nationally in research funding and second highest in research productivity in the CSU system. Cutting-edge research, world-class scholarship, student-centered learning, diverse communities, and commitment to social justice, allow SJSU to provide life-changing opportunities and advance the public good locally and globally.

Equal Employment Statement

San José State University prohibits discrimination on the basis of Age, Ancestry, Caste, Color, Disability, Ethnicity, Gender, Gender Expression, Gender Identity, Genetic Information, Marital Status, Medical Condition, Military Status, Nationality, Race, Religion, Religious Creed, Sex, Sexual Orientation, Sex Stereotype, and Veteran Status. This policy applies to all San José State University students, faculty, and staff as well as University programs and activities. Reasonable accommodations are made for applicants with disabilities who self-disclose.

Campus Security and Fire Safety Notification

Pursuant to the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act, the Annual Security Report (ASR) is also now available for viewing at https://www.sjsu.edu/clery/docs/SJSU-Annual-Security-Report.pdf. The ASR contains the current security and safety-related policy statements, emergency preparedness and evacuation information, crime prevention and Sexual Assault prevention information, and information about drug and alcohol prevention programming. The ASR also contains statistics of Clery crimes for San José State University locations for the three most recent calendar years. A paper copy of the ASR is available upon request by contacting the Office of the Clery Director by phone at 408-924-1501 or by email at clerycompliance@sjsu.edu.

Pursuant to the Higher Education Opportunity Act, the Annual Fire Safety Report (AFSR) is available at https://www.sjsu.edu/clery/docs/SJSU-Annual-Fire-Safety-Report.pdf. The purpose of this report is to disclose statistics for fires that occurred within SJSU on-campus housing facilities for the three most recent calendar years, and to distribute fire safety policies and procedures intended to promote safety on Campus. A paper copy of the AFSR is available upon request by contacting the Housing Office by phone at 408-795-5600 or by email at uhs-frontdesk@sjsu.edu.

Advertised: September 15, 2026 (9:00 AM) Pacific Daylight Time
Applications close: Open until filled

Organization

Welcome to San José State University!

San José State University is a major, comprehensive public university located in the center of San José and in the heart of Silicon Valley. SJSU is the oldest state university in California. Its distinctive character has been forged by its long history, by its location, and by its vision - a blend of the old and the new, of the traditional and the innovative. Among its most prized traditions is an uncompromising commitment to offer access to higher education to all persons who meet the criteria for admission, yielding a stimulating mix of age groups, cultures, and economic backgrounds for teaching, learning, and research. SJSU takes pride in and is firmly committed to teaching and learning, with a faculty that is active in scholarship, research, technological innovation, community service, and the arts.

Located on 154 acres in downtown San José, the university offers the excitement of studying at a large, metropolitan campus where many cultures meet. Yet students find personal attention from faculty members in the smaller setting of the university's eight colleges.

Mission Statement

In collaboration with nearby industries and communities, this faculty and staff is dedicated to achieving the University's mission as a responsive institution of the State of California.

To enrich the lives of its students, to transmit knowledge to its students along with the necessary skills for applying it in the service of our society, and to expand the base of knowledge through research and scholarship.

Leadership at SJSU

Leadership at San Jose State is defined by a belief that shared decision making and collaborative university governance is at the core of our culture. With this inclusive approach as a guide, President Dr. Cynthia Teniente-Matson and the university's leadership promote discussion and engagement among faculty, staff, students and the community to shape and accomplish the goals of San Jose State.

California State University System

San Jose State is one of 23 campuses within the California State University System, the largest, the most diverse, and one of the most affordable university systems in the country. The 25-member CSU Board of Trustees is responsible for the oversight of the California State University system. See the California State University, Office of the Chancellor website for more information.