Associate Director - Athletic Creative Services

General Summary of Position:

The Associate Director of Creative Services is responsible for assisting in the development, execution, and management of creative content for UMass Lowell Athletics and its 16 teams. This position will create dynamic and engaging multimedia content that enhances the River Hawk brand, drives fan engagement, supports recruiting initiatives, and promotes the success of UMass Lowell student-athletes, coaches and programs across digital and social platforms.

Essential Job Duties:

1. Serve as the primary creative video contact for all 16 teams, producing high-quality content, including video features, motion graphics, hype videos, reels, and digital storytelling content for use across UMass Lowell Athletics social media platforms, website, videoboards, broadcasts & more. Work under the direction of the Director of Multimedia & Production and the Associate AD for Communications & Creative Content and in collaboration with team communications contacts to ensure consistency in departmental and team messaging, branding and creative strategy.
2. Collaborate with athletic staffs, such as communications, marketing, multimedia & production, and external relations to develop creative assets for the UMass Lowell Athletics Department that support ticket sales, fan engagement, fundraising, sponsorship fulfillment, brand awareness initiatives and special events. Additionally, collaborate with campus marketing & communications staff to develop creative video that enhances enrollment.
3. Work collaboratively with coaches and staff to develop recruiting-focused creative materials while ensuring compliance with NCAA, conference, and university rules and regulations.
4. Capture video content at practices, competitions, community outreach events, and other department special events and functions.
5. Assist in the creative vision and execution of video stations during athletics media days, including setup and capture of hype video and GIF content for social media.
6. Travel with athletic teams as necessary to provide creative content coverage for select regular season and postseason competitions.
7. Assist the Director of Multimedia & Production with the supervision, scheduling, and mentorship of student assistants, interns, and freelance staff.
8. Assist the Director of Multimedia & Production in producing live event and broadcast content for ESPN+, NESN, and AmericaEast.TV productions when necessary.

Promote the University’s commitment to customer service by:

• Building effective partnerships with co-workers throughout the University by freely sharing appropriate information and providing assistance when needed.
• Ensuring optimum service to all internal and external partners in response to all requests for service and information.
• Maintaining an environment that is welcoming to persons of all backgrounds, nationalities, and roles.

Other Job Duties:

• Performs other related duties as assigned.

Minimum Qualifications Required:

Education:

• Bachelor’s Degree Required

Experience:

• 3-6 Years of experience in creative services in Division I collegiate athletics or professional sports
• High-level video editing experience
• Experience producing content for social media platforms, such as Instagram, X, TikTok, Facebook, and YouTube.
• Ability to multi-task and work within a fast-paced & team-oriented environment.
• Working knowledge and application of NCAA rules and regulations and procedures.

Additional Considerations:

• Experience with Adobe Premiere/Final Cut; Adobe After Effects/Photoshop is preferred
• Knowledge of videography techniques, including camera operation, lighting, and audio production
• Strong organizational, interpersonal, oral, and written communication skills
• Experience working effectively in diverse environment

Special Instructions to Applicants:

Only Internal Professional (SEIU 888 Professional Union) Bargaining candidates will be considered during the first 10 business days of the posting. All other candidates will be considered after that period.

This position is full-time, benefited and in the SEIU professional union in grade P16. Anticipated salary based on qualifications within the range: minimum $59,674, 25th quartile: $67,879 and midpoint of $76,085.

Initial review of applications will begin immediately and continue until the position is filled. However, the position may close when an adequate number of qualified applications is received.

A job offer for this position is contingent upon a satisfactory response to a background check and Criminal Offender Record Information (CORI) background check and review.

Please include a resume and cover letter with your application. Names and contact information of three references will be required during the application process.

Organization

Working at University of Massachusetts Lowell

Located in the culturally and historically rich Merrimack Valley in northeast Massachusetts, the University of Massachusetts Lowell is a vibrant research university that offers its 13,000 students more than 120 bachelor’s, master’s, professional master’s and doctoral degree programs. Exciting opportunities in experiential and service learning, scholarship, community engagement, and international partnerships can be found across the Colleges of Fine Arts, Humanities and Social Sciences; Engineering; Management; Sciences; School of Health and Environment; and Graduate School of Education.

This is a time of unprecedented growth and opportunity at UMass Lowell. Student enrollment and retention have improved annually. Research funding and alumni giving have increased significantly and the campus has embarked on the construction of two new academic buildings: the Emerging Technologies & Innovation Center and the Health & Social Sciences Building.

The University of Massachusetts Lowell is committed to increasing diversity in its faculty, staff, and student populations, as well as curriculum and support programs, while promoting an inclusive environment. We seek candidates who can contribute to that goal and encourage you to apply and to identify your strengths in this area.

Mission Statement

The mission of the University of Massachusetts Lowell is to enhance the intellectual, personal and cultural development of its students through excellent, affordable educational programs. The University seeks to meet the needs of the Commonwealth today and into the future and supports the development of sustainable technologies and communities through its teaching, research, scholarship and engagement.