Position Overview
The Assistant Director of Enrollment Marketing supports the
development and execution of enrollment marketing strategies and
content for Butler’s undergraduate audiences. This position
provides coordination and strategy for marketing initiatives
related to new undergraduate models, undergraduate academic
programs, and pre-college experiences, while supporting marketing
efforts for the traditional residential undergraduate
population.
Position Level: This position may be filled at either the
Assistant Director or Associate Director level, depending on the
qualifications and relevant experience of the selected candidate.
Generally,
3–5 years of relevant experience will align with
the Assistant Director level, while
5–7 years of relevant
experience will align with the Associate Director level.
Responsibilities
- Lead the development of enrollment marketing assets for
undergraduate audiences, including print and digital publications,
digital and web assets, feature-style stories and articles,
recruitment videos and presentations, and email marketing
campaigns.
Support the planning, coordination, and execution of enrollment
marketing efforts for Butler’s new undergraduate education models,
including Founder’s College and Butler Overseas, with a primary
focus on increasing awareness and early recruitment engagement with
prospective students.
Design and implement enrollment marketing strategy for Butler’s
Pre-College Programs, with a focus on connecting these experiences
to the prospective student journey.
Work closely with University Marketing’s creative and web teams
to plan, coordinate, and execute enrollment marketing projects,
serving as a project manager to align goals, timelines, and
deliverables.
Collaborate with the Brand Strategy team on social media,
storytelling, and Butler Mascot strategies for reaching prospective
student audiences.
Execute robust marketing campaigns through Technolutions Slate,
Butler’s enrollment customer relationship management (CRM)
system.
Ensure that enrollment marketing materials reflect and
communicate the Butler brand and messaging and adheres to brand
standards.
Work closely with external vendors, including printers and
enrollment marketing vendors.
Required Qualifications
- 3–5 years of marketing, project management, or communications
coordination experience
- Bachelor’s degree in marketing, advertising, public relations,
communications, or related field
- Proven project management and organizational skills with
experience balancing multiple projects and deadlines at one
time
- Excellent written and verbal communications skills, with a keen
eye for details.
- Experience in developing and repurposing creative and
compelling content for use in multiple platforms
- Experience executing marketing plans across multiple channels,
including email, print, and web
- Demonstrated relationship management skills, including
successfully resolving challenges and generating solutions.
Preferred Qualifications
- Experience working in a customer relationship management (CRM)
system such as Slate or Salesforce
- Prior admission/enrollment management experience
- Prior higher education marketing experience
- Experience in Wordpress
- Experience working in project management tools xperience in
office suite, with an emphasis on excel.
BU Benefits and Perks
Please check out
Butler’s
Total Rewards website to learn more about our benefit
offerings, which include:
- Paid Time Off and Holidays :
- 20 days of paid time off (vacation and PTO days) per Fiscal
year
- 8 Paid Holidays
- In addition, a paid Winter Break between Christmas Eve and New
Year’s Day
- Paid Parental Leave (after 1 year of full-time employment)
- Health :
- Comprehensive medical, dental, and vision plans including
disability and life insurance programs
- Retirement :
- 10% employer contribution after 1 year of full-time
employment
- Tuition Assistance :
- Tuition Exchange Program for Dependents
- Remission of tuition for classes taken at Butler for employees,
spouses, and dependent children.
- Eligibility after 9 months of full-time employment
- Employees & spouses- undergraduate/graduate degrees
- Dependents (under age 26)- undergraduate degree
- Covers tuition only
- Butler Facilities Access, Discounts and Perks :
- Access to Butler’s on-site fitness facility and libraries for
full-time staff and faculty
- LinkedIn Learning Courses
- Free premium subscription to the Calm App
- Free subscription to the WSJ, The Economist, and NYT
- Discount at the College Bookstore
- Discount on select Athletic and Arts/Events Center
Performances
About Us
Butler University is a private, nationally recognized comprehensive
university encompassing seven colleges: Arts, Business,
Communication, Education, Liberal Arts & Sciences, Pharmacy
& Health Sciences and Founder's College. Approximately 4,500
undergraduate and 1,000 graduate and doctoral students are enrolled
at Butler, representing 46 states and 24 countries.
Join us at the crossroads of tradition & transformation. A
career at Butler University offers more than just a job—it’s an
opportunity to join a dedicated, innovative, and supportive
community grounded in equity, academic excellence, and meaningful
impact. Aligned with Boldly Butler, our strategic plan, faculty and
staff play a vital role in delivering transformational learning
experiences, enriching our campus and community, and ensuring a
thriving Butler for generations to come.
Butler University is an equal opportunity employer. We welcome
applications from all individuals, regardless of age, sex, race,
religion, color, disability, protected veteran status, national
origin, or any other legally protected category. 
