Brand Compliance and Production Manager

Is this a temporary position?

No

Position Summary

The Brand Compliance and Production Manager supports SUNY Cortland's marketing, communications, branding, and enrollment objectives by ensuring all institutional materials are accurate, consistent, and aligned with university brand standards. This position serves as a central coordinator for the development, review, and routing of print and digital communications while providing oversight of brand compliance and editorial quality. This position partners with university stakeholders to improve communication workflows, strengthen brand consistency, support content governance, and promote best practices across university communications channels.

Starting Salary - $65,000 + depending on experience (DOE)

Watch this video to learn more about careers at SUNY Cortland: https://youtu.be/krNjgXC95M0?si=k2l13TUB9mJ9YjD8

What makes SUNY Cortland a great place to work?

• Our positions provide predictable salary progressions, and many offer permanency.
• Generous benefits include health, dental, and vision insurance, various retirement program options, paid family leave and/or parental leaves, flexible spending and dependent care accounts, long term disability and tuition reimbursement.
• SUNY Cortland prioritizes work-life balance and well-being in all forms. The university's state-of-the-art Student Life Center is free for employees to use, with membership options for families. Alternate work schedules are available with a supervisor's approval.
• Professional development opportunities exist through training, continuing education programs, tuition reimbursement and conference travel, based on funding.
• Cortland County and surrounding areas offer easy access to arts, entertainment, outdoor recreation and much more. Experience Cortland dives deep into the region's offerings

Major Responsibilities

Brand Compliance, Editing, and Quality Assurance (QA)

• Review and edit print and digital materials for accuracy, writing style, accessibility, and adherence to brand standards.
• Conduct quality assurance reviews of marketing and communications materials prior to publication or distribution.
• Ensure compliance with university brand standards, editorial guidelines, and accessibility requirements.
• Review materials for consistency in messaging, tone, visual identity, and institutional positioning.
• Verify factual accuracy, formatting, links, dates, and contact information.
• Coordinate revisions and corrections with project stakeholders and content owners.
• Monitor brand compliance trends and identify opportunities to improve consistency and quality across institutional communications.

Production Coordination and Project Management

• Manage intake, timelines, routing, approvals, and delivery of marketing and communications projects.
• Maintain project schedules and monitor progress to ensure timely completion of deliverables.
• Coordinate production activities among communications, creative services, web services, vendors, and campus partners.
• Facilitate project kickoff meetings and gather content, specifications, and stakeholder feedback.
• Track project status and communicate milestones, deadlines, and expectations.
• Support print production, vendor coordination, and final delivery of materials.
• Track project volume, turnaround times, and milestone completion to ensure timely delivery of communications projects.

Brand Governance and Campus Guidance

• Serve as the primary resource for brand standards; provide guidance to campus partners.
• Maintain and distribute university brand guidelines, templates, and supporting resources.
• Consult with departments on the appropriate use of logos, visual identity, and institutional messaging.
• Review requests for exceptions to brand standards and provide recommendations.
• Promote consistent application of university branding across colleges, divisions, departments, and programs.
• Support efforts to reduce uncoordinated and inconsistent communications across campus.

Training and Education

• Develop and deliver training on brand standards, writing style, and communications best practices.
• Create educational materials, guides, and resources for campus communicators.
• Conduct workshops and one-on-one consultations on branding, editorial standards, and content development.
• Assist departments in understanding communications processes and project expectations.
• Support onboarding and training for new communicators and content contributors.

Workflow Optimization and Process Improvement

• Identify inefficiencies and improve processes to increase speed and reduce bottlenecks.
• Evaluate and refine project intake, approval, and production workflows.
• Develop and maintain documentation for communications processes and procedures.
• Recommend tools, systems, and best practices to improve operational efficiency.
• Monitor workflow performance and identify opportunities for continuous improvement.
• Analyze workflow performance metrics and implement improvements to increase efficiency, reduce bottlenecks, and enhance service delivery.

Content Updates and Support

• Assist with updates to print and digital content, including webpages and materials.
• Coordinate routine content updates across communications channels.
• Support content migration, maintenance, and quality assurance initiatives.
• Ensure consistency between print, web, social, and other communications platforms.
• Assist with special projects and institutional communications initiatives as assigned.

Required Qualifications

• Bachelor's degree in communications, marketing, journalism, English, or a related field, or equivalent combination of education and professional experience
• Demonstrated experience in editing, proofreading, and/or content review for accuracy and style
• Experience managing projects, timelines, or production workflows in a professional setting
• Strong writing, editing, and organizational skills
• Ability to manage multiple projects, deadlines, and stakeholders
• Experience collaborating with multiple stakeholders to coordinate projects, gather feedback, and achieve deadlines

Preferred Qualifications

• Experience working in higher education, marketing/communications, publishing, or a related field
• Familiarity with brand standards, style guides (e.g., AP style), and editorial processes
• Experience coordinating print production and/or digital content workflows
• Experience developing training materials or leading workshops
• Experience reviewing communications materials for brand consistency, editorial quality, and accessibility
• Experience using project management or workflow management tools
• Familiarity with content management systems (CMS) and web content updates
• Understanding of accessibility standards for print and digital content

Knowledge, Skills & Abilities

• Strong attention to detail and commitment to accuracy and quality
• Effective editing, proofreading, and writing skills
• Ability to interpret and enforce brand standards consistently
• Strong project management and organizational skills
• Ability to prioritize and manage multiple deadlines in a fast-paced environment
• Strong interpersonal and communication skills, with the ability to educate and guide campus partners
• Ability to identify inefficiencies and recommend process improvements
• Working knowledge of print and digital production processes
• Understanding of accessibility, usability, and content best practices
• Ability to exercise sound judgment when interpreting and applying brand standards across a wide variety of communications channels.
• Ability to influence and build consensus with stakeholders who do not have direct reporting relationships.

About the University

A top public university of approximately 6,600 students located in the geographic center of New York State, SUNY Cortland provides accessible, affordable education to students from across the U.S. body. One of 13 comprehensive universities in the State University of New York system, SUNY Cortland prides itself on its rigorous undergraduate and graduate programs in the liberal arts, sciences, education, and professional studies. For more than 150 years, SUNY Cortland has provided unmistakable value for students seeking a well-rounded academic, athletic, and social experience. The University ranks among the top campuses in the nation on Money magazine's "Best Colleges for Your Money List," fields a powerhouse Division III athletics program and boasts an impressive network of alumni making a difference in education, business, government, fitness, medicine and many other fields.

EEO Statement

SUNY is committed to providing equal employment opportunities to all applicants, including individuals with disabilities. Applicants who require a reasonable accommodation to participate in the application, interview, or hiring process may request an accommodation by contacting our HR ADA Coordinator in Miller Room 302, 607-753-2302, hr@cortland.edu. Requests for accommodation will be considered consistent with applicable law. This process is separate from, and does not require, any voluntary self-identification of disability status.

Posting Number: S26036

Review Start Date: 11/05/2026