PhD in Marketing

Overview

Corvinus University of Budapest's goal is to educate researchers who provide innovative responses to the challenges of technological transformation, the globalized consumer, the platform economy, and sustainability, and who become leading figures in their field in academia or in the business world.

Why choose this programme?

• Relevant research focus: Students can explore timely topics such as digital marketing, artificial intelligence, service innovation, and responsible consumer behaviour.
• Research group integration: Marketing doctoral candidates join active research groups and, with support from experienced mentors, progress from an initial research idea to international publication.
• Interdisciplinary approach: We study marketing in combination with related disciplines (psychology, sociology, data science), enabling a richer understanding of complex market problems.
• A symbiosis of theory and practice: Through our business partnerships, our research responds directly to real market dynamics, ensuring that results have practical impact as well.

Programme Structure

Research projects this year include:

• The impact of personalisation and hyper-personalisation on consumer behaviour and firm performance in the retail sector (Irma Agárdi, Zombor Berezvai)
• Co-creation and the role of (virtual) communities in contemporary advertising (Tamás Csordás, Éva Markos-Kujbus, Dóra Horváth)
• Consumption of artificial/virtual products and services in the age of artificial intelligence (Tamás Gyulavári, Muhammad Asfaqh, Erzsébet Malota)
• Design communication as a social and economic catalyst: art and science; arts-based research; design research; designerly approaches in the social sciences. DIS:CO (Attila Cosovan, Dóra Horváth, Daniella Galla, Zita Komár)
• Artificial intelligence and digitalisation in services (Zsófia Kenesei, Krisztina Kolos, Dr Zsófia Cserdi)
• Innovative technologies and the transformative impact of artificial intelligence in marketing (Tamara Keszey, Frau Moreno)

Admission Requirements

Academic Requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English Requirements

• Duolingo English Test: 100
• TOEFL iBT: 72
• IELTS: 6

Other Requirements

General Requirements

• Degree Requirements: A Master’s degree (MA or MSc) from an accredited university or equivalent programme is required. Please note that part-time MBA degrees are not accepted.
• Language Proficiency: A minimum level of B2 in English is required for the duration of the programme. Please upload copies of your language certificates to the application portal as proof of proficiency.
• Non-Relevant Prior Studies: You may apply even if your previous studies were in a different discipline, provided you meet all other admission requirements. In such cases, admission is conditional upon completing designated catch-up courses and passing the relevant exams during the first semester of your PhD studies.
• Academic Advantages: Preference is given to applicants with OTDK (National Scientific Students’ Associations Conference) awards. A proven research track record, including scientific publications, is also considered a significant advantage.

Fees and Funding

Tuition Fees

• International (non-residents): 12,953 AUD/year (≈ 8,000 EUR/year)
• EU/EEA Nationals: 6,408 AUD/year (≈ 3,958 EUR/year)

Additional Details: Hungarian citizens and foreigners (EU and EEA): HUF 800,000/semester

Living Costs

Budapest: 764-1,190 AUD/month