Conceptualizes, creates and executes multimedia social content
(short-form video, photography, design, etc.) to build community
and increase engagement on platforms including Instagram, TikTok
and YouTube Shorts.
Collaborates with the communications and enrollment marketing
teams to maintain a distinctive video style that strengthens
institutional storytelling and supports Merrimack College’s visual
identity.
Assists with the management of Merrimack College’s social media
content calendars—planning and posting on a consistent
basis—ensuring consistent and strategic content flow across all
platforms (Instagram, Facebook, LinkedIn, X, TikTok, Threads,
YouTube, etc.) that align with the College’s brand voice, tone and
visual standards.
Monitors analytics and engagement data to optimize performance
and inform future content planning.
Stays up to date on social media trends, as well as
accessibility best practices, to keep Merrimack’s social media
strategy ahead of the curve.
Conducts daily social listening and community management across
College social media channels, monitoring and responding to
comments, mentions and messages in a timely, professional manner
while escalating feedback, concerns or emerging issues as
appropriate.
Partners with campus partners, including Enrollment Marketing,
Athletics, ODAR, Office of Student Involvement on social media
efforts.
Helps recruit, train and support a team of student influencers
and content creators to authentically represent Merrimack College
across digital platforms.
Occasional evening and weekend work required to support campus
events and real-time social media coverage.
Performs other duties as assigned.
Qualifications:
- Bachelor’s degree in marketing, communications or related field
required.
- 2-3 years of experience creating content and managing
institutional or organizational social media accounts.
- Proven success in developing and executing social media and
digital content that drive measurable engagement.
- Proficiency with social media management, analytics and content
creation tools (e.g., Agorapulse, Meta Business Suite, Meltwater,
Canva, CapCut and Adobe Creative Cloud).
- Ability to collaborate effectively with internal and external
stakeholders of all levels.
- Strong project management skills, with experience managing and
prioritizing multiple projects simultaneously.
- Eagerness to learn and work in a fast-paced, collaborative
environment.
Application Materials Should Include:
- Resume
- Cover letter stating motivation and interest in the position,
citing experience relevant to the qualifications and including
experience with, and commitment to, our Catholic Augustinian
mission and our values.
This position is subject to the successful completion of a criminal
background check.
Working Conditions
This is an on-campus position as employees are essential in order
to provide a fully on-campus, residential college experience for
our students and the community.
Statement on Our Mission
Merrimack College is a Catholic Augustinian institution of higher
education committed to building an accepting and respectful
community. Our mission is to enlighten minds, engage hearts and
empower lives and is inspired by our Catholic faith and the
Augustinian tradition of seeking truth through inquiry and
dialogue.
Merrimack College seeks candidates who understand, respect, and can
contribute to Merrimack’s Catholic and Augustinian mission. All
candidates should describe in their application how they will
foster a culture that supports our mission.
About Merrimack College
The only Catholic, Augustinian institution of higher education in
New England, Merrimack College is a private, independent,
coeducational institution with more than 4,000 undergraduate and
1,900 graduate students from 46 states and 45 countries. The
College features more than 160 career-focused academic programs in
science, engineering, business, nursing, health sciences,
education, social sciences and humanities across undergraduate,
professional and graduate programs, all taught by exceptional
faculty who are passionate about their subject and student success.
The College has six schools: arts and sciences, engineering and
computational sciences, nursing and health sciences, education and
social policy, the Girard school of business, and the Graduate
School of counseling and social work. The College’s suburban
220-acre campus is just north of Boston in North Andover,
Massachusetts. Merrimack is a Master’s Colleges and
Universities/Larger Programs (M1) institution in the Carnegie
Classification of Institutions of Higher Education. Merrimack is
one of the fastest-growing educational institutions in the country
and has steadily climbed up in the U.S. News & World Report’s
ranking of Best Colleges, ranking 37th in the Regional Universities
North category in 2025. Merrimack is a NCAA Division I athletic
institution.
Merrimack College is an Equal Opportunity Employer.
Salary Range: $65,000.00
- $75,000.00
