Digital Content Specialist- (Web Content & Digital Writing)

Position Summary

The Digital Content Specialist strengthens CUWAA's digital ecosystem by writing, implementing, and optimizing digital content and experiences that guide prospective students from inquiry through enrollment. This hands-on role develops and maintains digital-first content across landing pages, program pages, and mid-funnel experiences, ensuring alignment with paid media, CRM workflows, and Concordia's brand and mission. The position executes content updates within established platforms, uses data and testing to improve conversion, and leverages AI-enabled tools to support content development, analysis, and workflow efficiency.

Job Duties & Responsibilities

• Write, develop, and maintain digital-first recruitment content, including landing pages, program-related pages, and mid-funnel experiences that support enrollment growth and conversion goals.
• Design, implement, and optimize prospective student pathways from inquiry through enrollment, ensuring content clarity, message continuity, and alignment across digital touchpoints.
• Own the content development and execution of campaign landing pages, in partnership with the Webmaster.
• Translate enrollment priorities into clear, persuasive digital messaging, aligning paid media copy, landing page content, program pages, and Slate-aligned communications.
• Define content structure and UX requirements prior to development, ensuring digital content and assets are finalized, approved, and migration-ready to reduce rework and delays.
• Convert print-first recruitment materials into digital-first content, creating scannable, searchable, and reusable assets that support prospective student decision-making.
• Use analytics, research, and A/B testing to inform and implement content improvements.
• Create and manage centralized digital content and asset libraries, ensuring consistency, reuse, and accessibility for marketing, admissions, and academic partners.
• Maintain and periodically update Concordia's custom GPTs, ensuring alignment with institutional messaging, program accuracy, and current marketing initiatives.
• Other duties as assigned.

Knowledge, Skills, & Abilities

• Strong knowledge of digital strategy, user behavior analysis, and marketing performance optimization.
• Knowledge of CMS platforms, content governance principles, CRM systems (Slate or similar), SEO fundamentals, and digital analytics tools.
• Strong writing, editing, and content-structuring skills for digital audiences.
• Skill in translating complex academic or programmatic information into clear, persuasive digital messaging.
• Ability to manage multiple content initiatives and priorities simultaneously.
• Familiarity with generative AI tools and their application in digital optimization and workflow enhancement.
• Excellent collaboration and communication abilities.
• Commitment to Concordia's Lutheran mission and values.
• Supportive of the mission and values of Concordia University Wisconsin/Ann Arbor and the Lutheran Church Missouri Synod (LCMS)

Education & Experience

• Bachelor's degree in marketing, digital communications, analytics, or related field required.
• Three to five years of experience in digital marketing, web content management, digital communications or similar roles.
• Experience writing and managing digital content for recruitment, marketing, or customer-facing audiences.
• Experience executing landing pages, digital content updates, and user journey improvements.
• Experience using analytics, testing, or performance data to guide content decisions.

Physical Demands/Equipment (Click to View)

Compensation & Benefits

This is a full-time, exempt (salary) position. The starting wage may be determined upon education and/or experience. Concordia University benefit options include, but are not limited to the following:

• Health, Dental and Vision Insurance
• Personal Spending Account, Flexible Spending Account, and/or Health Savings Account
• Disability and Survivor Plan
• Retirement Pension Plan
• Retirement 403(b) Savings Plan
• Basic Life and Supplemental Life Insurance
• Accidental Death and Dismemberment Coverage
• Critical Illness and Accident Insurance
• Tuition waiver benefits (available for employees and their qualified dependents)

Compensation and Benefit Details

Application Instructions

To receive full consideration, all applicants are asked to complete and submit an online employment application through the Concordia University Employment page. To begin, please click the Apply Now section on the job page and then click the Apply For This Position button to begin the application process.

Applicants MUST submit at least THREE professional writing samples with their application to be considered for this position. Samples may include website content, marketing emails, blogs, or other professional writing that demonstrates digital communication experience.

Equal Opportunity Employer

It is the policy of CU to provide equal opportunity to all employees and applicants for employment in accordance with all applicable federal, state, and local laws.

The University will not discriminate against or harass any employee or applicant for employment because of race, color, sex, pregnancy, national origin (including ancestry), citizenship status, physical or mental disability, age, marital status, gender, veteran or military status, predisposing genetic characteristics, domestic violence victim status, or any other characteristic protected by federal, state or local laws.

However, CU is an institution of the LCMS and, to the extent allowed by law, CU reserves the right to give preference in employment based on religion. In addition, preference in holding certain employment positions is given to ordained or rostered ministers of the LCMS. Based on a religious tenet, CU recognizes only male, LCMS ordained Ministers of the Gospel, but recognizes both male and female LCMS Rostered Ministers of the Gospel.

The Human Resources Department has been appointed to manage the equal employment opportunity program, including all equal employment opportunity activities, as required by federal, state and local agencies. If any employee or applicant for employment believes this policy has been violated, he/she must contact the Director of Human Resources.

Concordia University is a HLC accredited, co-educational, liberal arts school offering more than 72 undergraduate majors, over 35 master's degree programs, and 5 doctoral programs. There are also a variety of accelerated evening and e-learning programs.