Job Description
The Digital Media Strategist will develop and manage the
University’s marketing presence on paid digital platforms including
social media, geofencing, connected television, digital displays,
search engines, agentic platforms, and other digital media for
online, graduate and program-specific marketing campaigns. They
will serve as part of the team working with our enrollment
marketing vendors to support digital marketing for undergraduate
recruitment. This role will also assist with necessary design work
involved in, but not limited to, digital media campaigns.
REQUIREMENTS/MINIMUM QUALIFICATIONS:
Experience
- 3–5 years of marketing experience working in design, digital
strategy, digital campaigns on social platforms, CRM
experience
Education
- Bachelor’s Degree Required,Digital Certification optional but a
plus Licenses/Certifications/Credentials
ESSENTIAL FUNCTIONS:
What You’ll Manage
- Google Ads, LinkedIn Ads & Meta Ads: Launch, manage, and
optimize paid search, display, and social campaigns.
- Programmatic: In conjunction with marketing managers and
Academic Program Directors/Academic Admissions Teams, plan and
execute targeted programmatic campaigns that go beyond impressions
to real impact.
- Audience Strategy: Build custom segments, retargeting flows,
lookalikes, and cross-platform funnels that convert. Conduct
necessary testing to optimize campaign performance.
- Tracking & Analytics: Create full journey analytics
analysis, monitor KPIs, create dashboards, report on progress, and
recommend strategic shifts. Translate complex data into clear,
actionable insights for stakeholders.
- Budget Management: strategize with AVP and marketing managers
to prioritize paid media budgets; maximizing efficiency, minimize
waste, and proving ROI.
- Develop the Creative Content: Design ads and content to be used
across the platforms
- Design other marketing projects as needed
- Follow the guidance and direction of supervisor(s).
- Demonstrate respectful, ethical, responsible behavior.
- Abide by the University’s policies, procedures, and rules.
- Perform employee responsibilities as detailed in employee
handbooks and policies.
- Demonstrate regular and predictable attendance and
punctuality.
- Other duties, including special projects, as required or
assigned.
Company Description
Thank you for your interest in the University of Indianapolis! The
University is a private, comprehensive teaching university located
on 65 acres just minutes from downtown Indianapolis. With more than
700 faculty and staff, it is a place where you can become part of a
close-knit campus community that emphasizes the importance of
community partnerships in the future growth of the
University.
UIndy’s mission is to prepare its graduates for effective,
responsible, and articulate membership in the complex societies in
which they live and serve and for excellence and leadership in
their personal and professional lives. The motto of "Education for
Service" provides the foundation for our work to better our
communities, both near and far.
As University employees, we know the work we do is important to our
students and our communities. To accomplish our mission, we welcome
talented, civic-minded, and diverse individuals from all career
levels to help maintain our high standards of excellence and
quality. If you want to join our dynamic environment and experience
hard work, creativity, and teamwork, we welcome your
application!
The University of Indianapolis is an equal opportunity employer.
All qualified applicants will receive consideration for employment
without regard to race, sex, age, color, religion, national origin,
disability, citizenship status, military status, marital status,
sexual orientation, gender identity, or gender expression. The
University of Indianapolis does not discriminate on the basis of
sex in its educational programs and activities, including
employment and admission as required by Title IX.
Benefits
- Medical Insurance
- Vision Insurance
- Dental Insurance
- Life Insurance
- Tuition Discount
- Retirement Savings Plan - 403B
- Paid Vacation and Sick Time Accruals
- Paid Holiday time and additional University days off
- Employee Discounts & Services
- Free Parking
- Onsite Health & Wellness Center
For more information about the benefits of being a staff member at
UIndy, visit our
Benefits
site.
