Director, Marketing & Communications/PIO

This role guides integrated marketing, communications, branding, media relations, and digital engagement efforts across the institution. The Director works closely with college leadership, faculty, staff, and community partners to build trust, strengthen RCC's visibility and reputation, and connect students and communities to opportunity.

Reporting to the Vice President of People, Culture, & Safety/CHRO and Chief of Staff, the Director also serves as RCC's Public Information Officer, leading public communications and crisis response efforts with clarity, transparency, and responsiveness.

Key Responsibilities

• Lead strategic marketing, communications, and branding efforts that advance RCC's mission, strengthen its reputation, and support student recruitment, retention, and community engagement
• Oversee marketing, advertising, digital and social media, internal communications, creative services, and media relations across multiple campuses
• Serve as the College's Public Information Officer (PIO), directing media relations and public communications
• Develop and implement integrated, data-informed marketing and communications plans aligned with RCC's strategic priorities
• Ensure consistent, inclusive, and accessible messaging that reflects RCC's commitment to diversity, equity, and student success
• Supervise, mentor, and support staff, contractors, and vendors, fostering a collaborative and high-performing team environment
• Partner with Institutional Research and college leadership to assess effectiveness and use data to improve outreach and engagement outcomes
• Collaborate with faculty, staff, and community partners to promote programs, initiatives, and opportunities across RCC's service area.