About the Position
The Admissions Manager provides strategic, results-oriented leadership and day-to-day supervision for a focused team of enrollment counselors. Reporting to the Associate Vice President of Admissions, this role is responsible for driving enrollment growth through the rigorous oversight of counselor activity, real-time coaching, and the execution of data-informed recruitment strategies.
The Admissions Manager serves as a primary driver of the enrollment funnel, focusing on lead generation, conversion optimization, and pipeline management. By blending hands-on mentorship with sophisticated CRM analysis, the Manager ensures that their team exceeds enrollment targets while maintaining the highest standards of data integrity and student counseling. Whether delivering keynote presentations, managing a strategic recruitment territory, or auditing counselor outreach, the Admissions Manager ensures a cohesive, high-touch prospective student experience that reflects the College’s mission and strategic goals.
Responsibilities
Duties will include:
- Provide daily supervision and real-time coaching to admission counselors, monitoring call volume and pipeline activity to ensure team and individual enrollment goals are met.
- Lead strategic territory management by building recruitment plans based on market trends and high-yield opportunities, while balancing counselor workloads for optimal coverage.
- Manage the full enrollment funnel from inquiry to enrollment, auditing outreach activity and refining communication scripts to maximize conversion rates.
- Oversee data integrity and operational excellence within the CRM (CampusVue/SIS), producing accurate reports and forecasts to inform recruitment strategies and yield management.
- Train and mentor staff on systems, financial aid basics, and academic programs, while facilitating daily huddles to resolve roadblocks and share leadership updates.
- Drive performance through accountability, conducting formal reviews and interventions, while personally managing a strategic recruitment territory or caseload to model expectations.
- Collaborate with the AVP and marketing partners on lead generation strategies and the execution of high-impact recruitment events, information sessions, and open houses.
Minimum Qualifications
- Bachelor’s degree from an accredited institution. A combination of education and/or related technical or professional experience may be substituted for the bachelor's degree on a year for year basis.
- Three (3) years of professional experience in college admissions, recruitment, or a high-volume sales environment.
- One (1) year of experience as a team lead, mentor, or trainer (formal or informal).
- Proficiency with a CRM (e.g., Salesforce, Slate, TargetX) and a Student Information System (e.g., CampusVue, Anthology, Banner, Colleague).
- Must possess a valid driver’s license and the ability to travel.
Preferred Qualifications
- Master’s degree in Higher Education, Educational Leadership, Marketing, or a related field.
- Admissions recruiting experience in a higher education environment.
- A documented history of meeting or exceeding individual enrollment or sales goals for at least three (3) consecutive years.
- Two (2) years of direct supervisory experience managing full-time professional staff.
- Experience using data to build territory recruitment plans.
- Deep understanding of financial aid processes (FAFSA), transfer credit evaluation, or international recruitment.
- Fluency in a second language to support diverse prospective student populations.
Location
This position requires the employee to work on-site at the Pacific Oaks College campus in Pasadena, California. To support the recruitment cycle and institutional goals, this position may also be required to work evenings and weekends during peak recruitment seasons.
Anticipated Salary
$70,304 to $73,000