Marketing and Events Assistant

We are a premier two-year College, offering degree programs, certificates, and continuing education classes. We promote intellectual and personal growth through individualized education, inspire innovation to meet the educational and workforce needs of the community and leverage a variety of partnerships to help our students and community succeed.  

The Marketing and Events Assistant position plays a key role in maintaining and building SUNY CCCs overall brand, supporting the Colleges strategic goals, and advancing SUNY CCCs overall mission, vision, reputation, and values using a variety of communication methods as well as coordinating non-college sponsored scheduled events on campus. The incumbent will fulfill technical needs of the Marketing Department; create informative and timely content; gather news and updates on student events/activities/support; and interview students, alumni, faculty, and staff. The incumbent will, in collaboration with the Director, disseminate content via multiple communication outlets, including websites, social media, press releases, email marketing, direct marketing, radio, TV, and digital displays and signage. Communication is directed toward a variety of audiences, including prospective students, current students, employees, alumni, and community members. The incumbent is the point of contact for organizers from external groups and individuals seeking rental space of various campus venues for events and is responsible for the Colleges role in successful planning, execution, and completion of those events.

Occasional meetings at different SUNY CCC locations and in the community may be required; travel to conferences and/or recruiting events may be required. Prolonged time sitting/standing working with computers and monitors, ability to walk/move across campus including walking up and down stairs and for travel, ability to lift up to 20 pounds (occasionally may be more), repeated motions may include keyboard typing. Able to travel as needed. Typical office and indoor building environments, outdoor activity is required as related to travel and outdoor recruiting events. Incumbent must perform the essential duties and responsibilities with or without reasonable accommodation. The summary is intended to describe the general nature and level of work and is not intended to be a comprehensive list of duties and responsibilities.

SUNY CCC embraces diversity and values an inclusive culture where every person is able to succeed to their full potential. If you require an accommodation for the recruiting process, please contact hr@corning-cc.edu or 607.962.9229.

Essential Functions

Photo/Videographer - 25%

• Prepare talking points/script for students, faculty, staff, and community interviews.
• Produce informative, high-quality photo, video, and audio content for use on website, YouTube, TV, radio, digital displays, and other media.
• Collaborate with faculty to arrange class/lab/facility visits for photography/video.
• Collaborate with staff to attend events/activities/programs for photography/video.
• Adhere to privacy regulations (Family Educational Rights and Privacy Act, FERPA; Health Insurance Portability and Accountability Act, HIPAA; photo release permissions).
• Follow ADA compliance requirements.

Content Creation - 25%

• Produce engaging content to distribute across various platforms (i.e. website, social media, print).
• Produce stories through written and digital pieces that feature College stakeholders (i.e. students, faculty, staff, alumni).
• In conjunction with the Director of Marketing, populate and maintain content calendar.
• Produce various pieces of print and digital collateral for College use (i.e. flyers, brochures, posters).
• Identify needs, generate ideas, and interact with subjects to gather compelling content.

Social Media & Digital Billboards -20%

• In conjunction with the Marketing Director, execute the strategy/schedule for social media and digital billboards.
• Cultivate and grow the Colleges social media engagement in support of the Colleges initiatives, (i.e. retention and recruitment).
• Monitor social media response and overall engagement.

Events Management (non-College sponsored events) -15%

• Schedule and coordinate public seminars, conferences, and event activities for
• community and professional organizations and individuals interested in hosting their
• events at a SUNY CCC facility.
• Recommend to the College approval or denial of facility rental for specific events
• by reviewing events requests in keeping with existing policies.
• Assist in the development and recommendation of policies related to facility use.
• Work closely and effectively communicate with a broad spectrum of offices and
• individuals both on-campus and in the community.
• Work with outside groups to formalize requests, contracts, insurance for College
• review and approval.
• Coordinate with the CFO to negotiate requested waivers for rental costs.
• Work with the HR office in regards to SUNY Child Protection Policy for events
• involving minors.
• Coordinate with Auxiliary Campus Services to determine requirements of renter in
• regards to facilities, technical/AV equipment, dining services, security, safety, parking
• and/or other needs.
• Ensure adequate staffing for events: set-up, technical, dining, security, safety,
• parking, troubleshooting, responding to emergencies, ensuring all aspects are
• implemented and controlled according to plan, inspecting facilities for damage, and clean-up.
• Create event invoice, itemizing all billable expenses.
• Promote and market the use of campus facilities for external users.

Website - 10%

• Prepare website content in the CMS. Edit content for clarity, relevance, brevity, scannability, readability, and correctness.
• In conjunction with the Marketing Director, provide training for external web content contributors.
• Review and publish content provided by content contributors.
• Monitor updates to ADA compliance guidelines (i.e. website, print material, signage, digital displays)
• Assist employees with ADA compliance for website content as needed.
• Participate on the Electronic and Information Technology Accessibility (EIT) Committee as needed.
• Monitor website compliance checker reports, and fix non-compliant items.
• Monitor quality assurance reports and feedback, and fix broken links, misspellings, etc.
• Coordinate with faculty and staff to gather content for collateral.
• Engage in outreach to administration, faculty, and staff to obtain news and feature story content.

Other - 5%

• Serve as a member of the Crisis Communications Team
• Other duties as assigned

Required Knowledge, Skills, and Abilities

• Excellent communication, problem solving, and organizational skills
• Intermediate to advanced skills in the operation of cameras and video cameras
• Strong social media skills and knowledge of social media platforms, as well as photo, video and audio platforms
• Demonstrated success using design and creativity to communicate effectively
• Ability to effectively and creatively communicate with diverse populations
• Knowledge of and willingness to follow trends/best practices in communications and marketing
• Knowledge of content management systems/website maintenance
• Experience with ADA compliance and privacy/security policies
• Ability to meet tight deadlines and demonstrate good judgment
• Strict attention to detail and quality assurance
• Excellent interpersonal, oral communication, organizational, and project management skills
• Technical skills to include, but not limited to:
• Digital photo/videography (cameras, lighting, audio, setting)
• Adobe Photoshop, Premiere, After Effects, Illustrator, InDesign
• Google Gmail, Drive, Docs, Sheets, Analytics, Chrome
• Basic knowledge of Word, PowerPoint, Excel
• Skills and knowledge in operating Windows-based computers
• Knowledge of correct digital file creation and management
• Knowledge of printing processes and proper preparation of files for print
• General knowledge of event coordination
• Demonstrates commitment to accomplishing work in an ethical, efficient, and cost-effective manner
• Ability to effectively convey information verbally and in writing, demonstrate effective listening skills, and display respect for and openness to other peoples ideas and thoughts
• Ability to accept changes to job requirements, policies, workload, etc., as well as learn new methods, procedures, or techniques resulting from change with the ability to clearly approach problems and find solutions
• Demonstrates support for the Colleges goal of becoming a more diverse, inclusive, and culturally aware community and practicing anti-racist/biased behaviors
• Ability to professionally adapt to changes in job requirements, projects, and problems
• Ability to maintain professional boundaries and professionalism during day-to-day interactions with faculty, staff, students, and community members

Minimum Qualifications

• Associate degree in communications, journalism, broadcasting, marketing, visual arts, or related area
• One or more years experience in communication/marketing/journalism field
• Ability to work flexible hours and ability to work occasional weekends/after hours
• Remote Internet access

Preferred Qualification:

• Experience with web writing
• Experience in photo and video editing
• Experience in events management

Starting pay for the successful applicant is dependent on a variety of job-related factors, including, but not limited to relevant experience, education, market demands, and training.