Job Details
Job Category: Academic Staff
Employment Type: Terminal (Fixed Term)
Job Profile: Marketing Manager
Job Duties:
The Marketing Manager at UW-Green Bay is a strategic and tactical leader who leverages strategy, creativity, and performance marketing into action to elevate the University’s brand and drive student recruitment. This role contributes to the development of integrated marketing strategy and leads execution of multi-channel campaigns that inspire prospective students to see themselves as future Phoenix.
Working within the Office of Marketing and University Communication, the Marketing Manager partners across campus and with external agencies to bring UW-Green Bay’s story to life— highlighting innovative academics, strong community partnerships and the transformative impact of higher education in our region.
Reporting to the Marketing Associate Director, the Marketing Manager plays a key role in advancing UW-Green Bay’s access mission, directly supporting enrollment growth through data-informed, audience-centered marketing initiatives.
Key Job Responsibilities:
- Segments audiences, identifies marketing opportunities, evaluates competition, integrates marketing tactics, and measures marketing program results
- Develops, edits, monitors, and provides feedback on content
- Oversees creative development and project management processes for marketing activities
- Develops operational plans in support of marketing projects and campaigns including staffing and resource allocation, and oversees execution of operations that adhere to deadlines and budgets
Start Date: July 27, 2026
End Date: July 26, 2027
Department: Marketing & University Communications
Compensation: Minimum compensation of $59,000
Required Qualifications:
- Bachelor's degree at time of application
- 5 years of relevant experience
Preferred Qualifications:
- Experience in higher education or mission-driven organization
Conditions of Appointment:
This position may have the option to work on-campus or a hybrid schedule, subject to approved telecommuting request.
The home campus of this position is Green Bay and the successful candidate may occasionally be required to travel to or work at the Marinette, Sheboygan or Manitowoc Campus, based on operational needs.
Position is a full-time Academic Staff appointment. A pre-employment education check which includes, but is not limited to, the verification of academic credentials will be conducted on the finalist(s). A criminal conviction investigation will be conducted on the finalist(s) and if there is prior work history within the last 7 years with Universities of Wisconsin, a personnel file review check for employee misconduct. In compliance with the Wisconsin Fair Employment Act, the University does not discriminate on the basis of arrest or conviction record.
The University of Wisconsin-Green Bay does not offer H-1B or other work authorization visa sponsorship for this position. Candidates must be legally authorized to work in the United States at the time of hire and maintain work authorization throughout the employment term. If you have questions regarding this, please contact Human Resources.
How to Apply:
Click the Apply button and follow the prompts on the screen.
Please be sure to complete all required fields, and include all required documents before submitting your application. Once submitted, you will not be able to edit or attach any application materials. Files must be complete to be considered. Please include the following documents:
- Cover letter specifically addressing qualifications for the essential job functions
- Resume
Application Deadline: To ensure consideration, please submit application materials by Sunday June 21, 2026.
