Own day-to-day management of all Fowler School of Law ( FSOL )
social media channels: content planning, production, scheduling,
publishing, community management, daily monitoring of discussions
and comments, and escalation of issues requiring leadership
attention.
Conceptualize, produce, and format original content — writing,
graphic design, photography, video, and motion graphics — optimized
for the conventions and audience expectations of each individual
platform.
Serve as the brand steward for FSOL, maintaining voice, visual
identity, and message integrity across every digital, print, and
in-person touchpoint, in accordance with Chapman University brand
guidelines.
Advise on media developments, channel selection, and the
appropriate use of media for their specific purposes.
Web, Media, and Marketing
- Manage day-to-day maintenance, updates, and publishing for the
FSOL section of the public-facing university website, the FSOL
blog, and the school’s internal document and announcement
site.
- Plan, create, edit, and maintain all associated digital assets,
applying web and graphic design, photography and photo editing,
copywriting, and copy editing skills.
- Own the content lifecycle for FSOL web properties: conduct
regular content audits, retire or consolidate outdated pages, and
maintain accuracy of faculty profiles, program pages, admissions
information, and outcomes data.
- Ensure all digital content meets accessibility standards ( WCAG
2.1 AA or current university standard), including alt text,
caption, and transcript provision for video and audio, color
contrast, heading structure, and accessible document formats.
- Maintain a digital asset management system and organized
archive of photography, video, logos, templates and approved copy,
with clear rights, consent and usage documentation.
- Design, build, test, deploy, and report on mass email
campaigns, including newsletters, event promotion, announcements,
alumni communications, and recruitment support messaging.
Print Media and Publications
- Produce all print collateral supporting the school’s event
calendar, including programs, posters, invitations, signage, and
poster-sized infographics.
- Provide editorial management, graphic design, photography and
photo editing, layout and production management for the school’s
print publications, including story development, assignment,
editing, fact-checking, design, proofing, print vendor
coordination, and distribution.
- Create, update, and manage additional print materials,
including the FSOL Viewbook, flyers, advertisements, mass-mailing
pieces, and announcements, coordinating among stakeholders to meet
purpose, deadline, and budgetary specifications.
- Manage relationships with print vendors and mail houses: obtain
quotes, negotiate specifications, oversee press checks and quality
control, track costs against budget, and manage inventory to reduce
waste and reprint cycles.
Photography and Videography
- Manage photography of law school events, including
commencement, symposia, competitions, speaker series,
admitted-student programs, and community events; edit and repurpose
images for social, web, print, and media relations use.
- Plan, shoot, and edit video content ranging from short-form
social video to faculty interviews, program overviews, and event
highlight pieces; manage captioning, audio quality, and
accessibility deliverables.
- Direct and quality-control external photographers,
videographers, designers, and student assistants when capacity or
production scale requires supplemental support.
Analytics and Reporting
- Establish digital marketing goals, targets, and benchmarks
aligned to FSOL’s strategic marketing priorities, and monitor
performance.
- Produce monthly performance and engagement reports for school
leadership covering web, social, email, paid media, and
print-linked activity, with interpretation, insight, and specific
recommendations to inform future strategy and content
production.
- Performs additional duties and responsibilities as assigned to
support departmental and organizational needs.
Required Qualifications
- Minimum of three (3) years of experience in a marketing role
for a business, non-profit, or similar professional
organization.
- Ability and willingness to work evenings and weekends as
necessary to meet business and organizational needs.
- Demonstrated ability to develop and execute an integrated
marketing communications strategy across digital and print channels
for a complex organization with multiple stakeholder groups.
- Strong writing, editing, and storytelling skills, with the
judgment to adapt voice and depth for audiences ranging from
prospective applicants to practicing attorneys, judges, and
journalists.
- Proficiency in graphic design and layout (Adobe Creative Suite
or equivalent), photography and photo editing, and video production
and editing.
- Working knowledge of web content management systems, HTML / CSS
fundamentals, search optimization practice, structured data, and
web accessibility standards.
- Proficiency with email marketing platforms (Mailchimp or
equivalent), audience segmentation, and marketing automation
concepts.
- Fluency with analytics and reporting tools, and the ability to
translate data into clear narrative recommendations for
non-technical leadership.
- Ability to maintain confidentiality and exercise
professionalism, discretion, diplomacy, and ethical judgment in all
aspects of work.
- Excellent interpersonal and relationship-building skills, with
the ability to work effectively with faculty, students,
administrators, staff, vendors, and external stakeholders.
- Strong project management skills, with the ability to manage
concurrent deadlines, production cycles, and event calendars with
limited supervision.
Desired Qualifications
- Bachelor’s degree in English, communications, marketing,
business, public relations, or related field.
- Familiarity with legal education, the legal profession, or
professional-school marketing
Special Instructions to Applicants
At Chapman University, we believe collaboration thrives through
in-person engagement. This position is fully on campus, and
employees work alongside colleagues, faculty, students, and staff
each day to support our vibrant university community.
Chapman University is an equal opportunity employer that provides
equal employment opportunities to all individuals, regardless of
their protected characteristics. All qualified applicants and
employees are encouraged to apply and will receive consideration
for employment without regard to race, color, religion, age, sex,
sexual orientation, gender identity, gender expression, national
origin, ancestry, citizenship status, physical disability, mental
disability, medical condition, military and veteran status, marital
status, pregnancy, genetic information or any other characteristic
protected by state or federal law.
Applicants for Staff and Administrator positions must be currently
authorized to work in the United States on a full-time basis.
The offer of employment is contingent upon satisfactory completion
and outcomes of a criminal background screening and returning to
the Office of Human Resources a signed original acceptance of the
Chapman University Agreement to Arbitrate.
Minimum Number of References
3
Maximum Number of References
5
Pre-screening Questions
Required fields are indicated with an asterisk (*).
Applicant Documents
Required Documents
- Resume
- Cover Letter
- 3 References Listed on One Page
Optional Documents
- Work Samples
- Curriculum Vitae
