Key information
- Duration: Full-time 36 months (without a relevant research master's degree: 48 months); Part-time 72 months
Overview
The Hong Kong University of Science and Technology's Marketing doctoral programme is designed to enable students to gain a deep knowledge of management in general, to develop a concentration in a specialized field, and to provide opportunities for students to do significant original research in their chosen area. PhD students are offered intensive and targeted research training and exceptional collaboration opportunities with faculty to prepare them for their future careers in teaching and/or research. It emphasizes the development of sophisticated, state-of-the-art research skills that help in the creation of new knowledge in a chosen area of marketing: Consumer behavior that is mainly psychology-based, and Quantitative modeling that is largely based on economic and statistical theories.
Learning outcomes
On successful completion of the PhD programme, graduates will be able to:
- Demonstrate up-to-date and in-depth knowledge of their areas of specialization, through which they design and execute independent, substantive, scholarly research;
- Demonstrate an ability to summarize, analyze, and communicate contemporary business and organizational issues, within their area of specialization; and
- Equipped to perform all aspects of the role of faculty in academia, including the development and application of pedagogical skills.
Programme Structure
Course structure:
- Mathematics for Business and Economics
- Probability
- Communicating Research in English
- Seminar in Quantitative Modeling
- Seminar in Consumer Behavior
- Seminar in Consumer Behavior
Admission Requirements
Academic requirements
- GRE: Required
- GMAT: Required
English requirements
- TOEFL iBT: 80
- IELTS: 6.5
General requirements
- Applicants seeking admission to a master's degree program should have obtained a bachelor's degree from a recognized institution, or an approved equivalent qualification;
- Applicants seeking admission to a doctoral degree program should have obtained a bachelor's degree with a proven record of outstanding performance from a recognized institution; or presented evidence of satisfactory work at the postgraduate level on a full-time basis for at least one year, or on a part-time basis for at least two years.
- A satisfactory score in GMAT or GRE
Fees and Funding
Tuition Fees
International: 7,888 AUD / year (approximately 44,500 HKD / year)
Domestic: 7,888 AUD / year (approximately 44,500 HKD / year)
Living costs
Hong Kong (SAR): 2,432-4,151 AUD / month
Scholarships
- Hong Kong PhD Fellowship Scheme (provided by university): 1,700,000 HKD, deadline 01 Dec 2026, merit-based
- RedBird PhD Award Program (for International Students) (provided by university): 147,000 HKD, deadline Anytime, merit-based
- Postgraduate Studentship (PGS) (provided by university): 229,620 HKD, deadline Anytime, merit-based
- Tuition Waiver Scheme for Local MPhil and PhD Students (provided by university): 47,000 HKD, deadline Anytime, merit-based
- Fulbright U.S. Student Program (independent provider): Various benefits, deadline 07 Oct 2026
- ServiceScape Scholarship (independent provider): 1,000 USD, deadline 30 Nov 2026
- ACES Scholarships (independent provider): 3,500 USD, deadline 15 Nov 2026
- Erasmus+ - Grants for study mobility (independent provider): Various benefits, deadline Not specified
- $1,500 Annual Video Contest Scholarship (independent provider): 1,000 USD, deadline 31 Oct 2026
- Voice Talent Online Scholarship (independent provider): 1,000 USD, deadline 01 Mar 2027
- Women Scholarship for International Students (independent provider): 5,000 USD, deadline 28 Aug 2026
- The PhD Prep Fellowship (independent provider): 10,000 USD, deadline 01 Sep 2026
- Dream Chaser Scholarship (independent provider): 1,000 USD, deadline 13 Jan 2027
- Scholarship for students with disabilities (independent provider): 3,000 USD, deadline 31 Dec 2026
- The Annual IELTS from 6 to 9 Scholarship (independent provider): 1,500 USD, deadline Not specified
- Tobacco Harm Reduction Scholarship Programme (independent provider): 12,000 USD, deadline 11 Jan 2027