PhD in Marketing

Overview

A Doctor's degree in Marketing from Hanken School of Economics gives you a possibility to have a career in the university world, at business schools, or as a specialist or manager in companies. As a doctoral student, you conduct research within the area of your choice within the marketing discipline, and work with collecting and analysing data as well as developing theory and new knowledge for the discipline. You can also publish articles in recognised scientific journals. As a doctoral student, you can take part in conferences and connect with an international network of researchers around the world.

As a doctoral student, you contribute to research in the marketing discipline as well as to how companies and managers think and work. Many of our doctoral students work in close contact with companies of different industries.

Careers and opportunities:

Graduated doctors move forward either to pursue university careers as post-doctorate researchers, assistant professors or professors, or to work in companies of different industries -as specialists, consults, managers, executives or also as board members.

Programme Structure

Research focus areas:

• Customers and Relations
• Marketing logics and strategizing
• Business, market, and societal dynamics
• Marketing effectiveness and profitability

Admission Requirements

Academic requirements

• GPA: B
• GRE: 158 (quantitative)
• GMAT: 600

Applicants applying with a qualifying degree obtained in an EU/EEA country, need to fulfill the following requirements:

• The GPA in the qualifying degree needs to be at least a Grade B (US grading scale), GOOD or equivalent or higher. You can check if your GPA meets the requirements by using the WES World Education Systems online grading scale conversion tool. If there is not an conversion table for your country, Hanken will convert your GPA on a case to case basis.

The specific minimum GPA requirement is:

• 70-79 (the scale used by Hanken 50-100)
• 3 (Finnish scale of 1-5)
• Grade B (American scale)

English requirements

• TOEFL iBT: 92
• PTE Academic: 62
• IELTS: 6.5

Other requirements

General requirements:

• A research-based Master's degree with good grades from a recognised university constitutes the basis for admission to doctoral studies. The Master's degree has to include a comprehensive research based thesis.
• In order to be admitted as a PhD student the student must have sufficient and relevant previous studies in the field or major to which they apply to.

Fees and Funding

Tuition Fees

International tuition fees: Free

EU/EEA tuition fees: Free

Living costs

Vaasa, Finland: 1,100-1,601 AUD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Hanken offers funding for doctoral students who study full time. Hanken also offers help in applying for funding.

There are three main potential funding options:

• External grant funding from one of the foundations supporting research in the areas relevant to Hanken PhD students, for example the Foundation for Economic Education.
• Employment in an externally funded project; this alternative is particularly relevant for late-stage doctoral students;
• Scholarships from the Funds at Hanken can be applied for if/when these are announced. The scholarships are subject to availability.