Northwestern University, Clark Street, Evanston, IL, USA
Northwestern University
Type
Full time, Student / Phd Jobs
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Key information
Duration
Full-time
60 months
Start dates & application deadlines
Starting September 2027
Apply before Dec 2026
Language
English
TOEFL iBT: 100
IELTS: 7
Delivered
On Campus
Campus Location
Evanston, United States
Disciplines
Marketing
Overview
Key facts:
Our program at Northwestern University offers two different tracks in training Marketing scholars: a consumer behavior (sometimes called “CB”) track, and a quantitative marketing (sometimes called “Quant”) track. Both tracks focus on understanding the impact of marketing activity on consumers and firms. However, they differ in terms of the theories and methods used to analyze data. Consumer behavior researchers tend to focus on psychological aspects of a consumer’s…
decision-making process and analyze data collected through laboratory studies and field experiments.
Quantitative marketing researchers often draw on theories of behavior from related social sciences (e.g., economics, psychology, sociology), use data from observational and archival sources and field experiments, and analyze the data using advanced statistical and econometric techniques.
Programme Structure
Research areas include:
brand management
competitive advantage
data analytics and analysis
pricing and promotion
channel management
statistical learning
digital marketing
uncertainty, motivation, and consumer identity characteristics
judgment and decision making
trust and deception in market exchanges
neuro-marketing
Admission requirements
Academic requirements
GRE® — Required
GMAT — Required
English requirements
TOEFL® iBT: 100
IELTS: 7
Other requirements
General requirements
Academic Background
Statement of Purpose
Transcripts
Resume
Recommendation Letters
Test Scores
Certification of Proficiency in English
Tuition Fees
International: 13,121 AUD / year (approx. 9,344 USD / year)
Out-of-State: 13,121 AUD / year (approx. 9,344 USD / year)
Domestic: 13,121 AUD / year (approx. 9,344 USD / year)
Living costs
Evanston, United States
1,545–2,106 AUD / month
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
Scholarships
Job details
Title
PhD in Marketing
Employer
Northwestern University
Location
Northwestern University, Clark Street, Evanston, IL, USA
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