Social & Visual Media Coordinator
Job Description
The Social & Visual Media Coordinator is a hands-on content creator supporting the Creative Services team in the Office of Marketing & Communications at Sarah Lawrence College. This junior-level role balances design, production, social media content creation, project coordination, and general support to help the team work efficiently and maintain a strong, consistent brand presence across all channels.
You’ll create visuals for social media, digital ads, email banners, posters, flyers, and more — and play a key role in generating original, fast-turnaround social content that complements campaigns in other channels such as digital advertising, web, and direct mail. You’ll build and manage a small team of student workers focused on social media content. You’ll help coordinate participation from students, faculty, and staff in photo/video shoots and related creative projects. You’ll be encouraged to take initiative, bring fresh ideas, and explore tools that support compelling visual storytelling across platforms.
This is an ideal opportunity for a creative thinker who’s organized, proactive, and eager to grow in a fast-paced, mission-driven environment. Curiosity and a willingness to experiment with new tools — including photography, video editing, mobile apps, and AI — are encouraged and valued.
Essential Duties Summary
Social Media Content
- Proactively identify, pitch, and create original content for the College’s social media channels.
- Create and produce dynamic short-form videos, interviews, and images to support key campaigns and storytelling goals.
- Research emerging trends and platform capabilities and monitor performance metrics to optimize content for maximum engagement.
- Coordinate with the broader marketing team to ensure social content aligns with other efforts (e.g., fundraising campaigns, admissions pushes, academic program highlights).
- Recruit and manage a team of student workers to help generate authentic, high-quality social media content.
Creative Services Team Support
- Handle basic design and photography requests, including image resizes, text updates, photo retouching, digital ads, email banners, web content, posters, flyers, and event promotions.
- Prepare and share photography selects as requested by colleagues.
- Document project requirements and assemble assets for vendors and freelancers as needed. Communicate project updates with all stakeholders and add relevant information to the department’s status report.
- Assist in coordinating participation of students, faculty, and staff in photo and video shoots and assistant on photo and video shoots.
- Support occasional email formatting and testing requests within programs like MailChimp.
- Perform light proofreading and quality checks.
- Support the team with other administrative and coordination tasks as needed.
Design Support
- Manage and update brand folders, templates, and asset libraries in Canva (or similar platforms) and provide basic training, troubleshooting, and design feedback to campus partners using branded templates.
- Maintain the brand toolkit and support the implementation of brand standards in visual communications by campus partners.
- Explore and test creative tools (e.g., AI design apps, mobile video editors) to develop engaging, on-brand content.
Other Duties as Assigned
Required Qualifications
Required
- Bachelor’s degree and minimum 1-3 years professional work experience in graphic design, communications, marketing, social media content creation, or a related field.
- Proficiency in popular social media platforms (including Instagram, TikTok, and others) and comprehensive knowledge of social media content formats and trends.
- Proficiency in Canva and competency in visual design, including layout, color, and typography.
- Competency in Adobe Creative Cloud (particularly Photoshop, InDesign, Illustrator, and Premiere).
- Highly organized and detail-oriented, with the ability to manage multiple projects at once.
- Able to work independently as well as collaboratively.
- Comfortable supporting users with varying levels of design experience.
- Enthusiasm for working with and mentoring college students to produce engaging, meaningful content.
Preferred Qualifications
- Experience with photography, video, and/or assisting on photo and video shoots.
- Experience with HTML and email platforms such as Mailchimp.
Posting Number: S00434P
Open Until Filled: Yes
Salary: $50,000 - $55,000
Special Instructions to Applicants
To apply, visit https://slc.peopleadmin.com/postings/2462