Eastern Kentucky University
Title: Strategist, Marketing
Position Type: Fulltime Staff
Search Type: External - minimum 7 days
Department: 30R003 -
StudentSuccess,Outreach&Opportunity
Division: 5R0000 - Student Success, Engage &
Oppor
Position Location: Richmond Campus
Driver Classification: Non-Driver
FLSA: Exempt
Schedule Type: Full Time (37.5 hrs per week or
more)
Hours Per Week:
Additional Schedule Details:
Posted Salary Grade: Exempt - G22
Retirement: KTRS
Contact Person: Brooke Gibson
Job Summary/Basic Functions
The Marketing Strategist develops, implements, and optimizes
data-driven marketing strategies in support of EKU's institutional
priorities, including enrollment, brand, academic programs, and
student success. Reporting to the Sr. Director of Strategy and
Creative, this position ensures marketing initiatives are targeted,
measurable, and aligned with institutional goals. The Marketing
Strategist executes audience segmentation, campaign performance
analysis, and multi-channel marketing strategy - including content
and copywriting - to drive engagement and conversion across key
audiences.
Minimum Qualifications
Education: Bachelor's degree in Marketing,
Communications, English, Journalism, or a related field. Experience
may be substituted for specific degree requirements but not
educational level.
Experience: Two years of experience in marketing,
content development, or communications. Experience with
multi-channel marketing campaigns and digital platforms preferred.
Familiarity with CRM systems (Technolutions Slate preferred) a
plus
Licensure & Certifications:
Preferred Qualifications:
Job Duties:
- 35% - Strategic Campaign Development & Execution Develops
and implements multi-channel marketing strategies integrating
email, digital advertising, social media, print, and web content in
support of institutional marketing priorities. Collaborates with
internal stakeholders to ensure campaign messaging aligns with
EKU's brand voice and strategic goals. Oversees campaign planning,
timelines, execution, and performance tracking to optimize
engagement and conversion rates. - (Essential)
25% - Content Development & Copywriting Writes and edits
audience-specific copy for email campaigns, web pages, social
media, digital advertising, print collateral, and video scripts.
Ensures all written content reflects EKU's brand voice and is
appropriately tailored to the target audience and channel. Partners
with the creative team to ensure copy and design are developed in
alignment with campaign messaging strategy. - (Essential)
20% - Audience Segmentation & Personalization Leverages
Technolutions Slate and other digital marketing platforms to
develop targeted campaigns tailored to distinct audience segments.
Implements A/B testing, automation workflows, and behavioral
triggers to enhance marketing effectiveness. Ensures campaign
messaging and visuals are appropriately tailored for each segment
and funnel stage. - (Essential)
15% - Performance Analytics & Optimization Tracks and
analyzes marketing KPIs including click-through rates, conversions,
engagement, and yield to inform decision-making. Uses Google
Analytics, CRM dashboards, and reporting tools to measure and
refine marketing effectiveness. Provides data-driven
recommendations for campaign adjustments, messaging refinements,
and budget considerations. - (Essential)
5% - Collaboration & Project Managemen Works with
Admissions, Enrollment Management, Student Success, and other
campus partners to ensure marketing efforts support institutional
priorities. Supports project management functions including
marketing calendars, deadlines, and vendor/agency coordination. -
(Essential)
Sponsorship: This position is not eligible for
visa sponsorship.
Funding Source: Institutional
Open Until Filled: Yes
Special Instructions:
EEO Statement
Eastern Kentucky University is an Equal Opportunity employer and
educational institution and does not discriminate on the basis of
age (40 and over), race, color, religion, sex, sexual orientation,
gender identity, gender expression, pregnancy, ethnicity,
disability, national origin, veteran status, or genetic information
in the admission to, or participation in, any educational program
or activity (e.g., athletics, academics and housing) which it
conducts or any employment policy or practice.
Background Check Statement
Offers of employment are contingent upon a satisfactory background
check.
To apply, please visit: https://careers.eku.edu/jobs/strategist-marketing-richmond-campus-kentucky-united-states-fb901b46-6509-47d4-bf58-597607af9b78
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