The Student Promotional Writer is part of the Marketing Creative
Team and responsible for executing various copy projects, mainly
focusing on stories and articles to support the Selah Yearbook, but
could also include emails, digital and print ads, booklets,
posters, brochures, and other collateral in compliance with the
university’s brand standards. The Student Promotional Writer works
to creatively and strategically convey the message of the
university and the department with great attention to detail. This
position works closely with the full-time team of graphic
designers, promotional writer(s) and project coordinator(s), with
oversight from their Marketing Manager to ensure that the branding
and marketing is integrated within the goals for the clients they
serve. The Student Writer must be proficient in Microsoft word,
have experience with AP format and strong spelling and grammar
knowledge and understanding.
ESSENTIAL FUNCTIONS AND RESPONSIBILITIES
- Researches, writes, and edits a variety of marketing materials,
specific to campus happenings based on news stories, events,
athletic achievements and highlights as well as other pertinent
current events happening each school year.
Develops creative ideas and concepts using a proactive and
strategic approach, often in partnership with the team.
Takes initiative in identifying tone and voice of both the
university and in order to write clear, persuasive, original
copy.
Displays strong attention to detail and proofreads copy to
check spelling, grammar, and compliance with AP format and the
Liberty University verbal brand and style guide.
Shows flexibility in amending, revising, or redeveloping
campaigns in response to feedback from the marketing manager,
quality control team and/or marketing leadership.
Interacts with team and/or clients to identify solutions to
challenges and regarding feedback on communication projects.
Manages working on several projects at once, sometimes under
pressure and often within tight deadlines.
Engages in continued learning through competitor research and
professional development to strengthen writing skills and gain
familiarity with marketing trends in higher education.
Support full time writers as needed while shadowing and
gleaning information and knowledge from them.
Additional information may be found
here
QUALIFICATIONS AND CREDENTIALS
Minimum Requirements
- Pursuing a Bachelor’s degree in English, Communication, or
related field.
- Approximately zero – two years of related experience required
or an equivalent combination of education and experience.
- Excellent verbal and written communication skills.
- Must be able to understand and follow directions and work under
limited supervision.
- Must be able to work well with clients and co-workers and
present a positive attitude while being courteous, detail-oriented,
self-motivated, diligent, trustworthy, and possessing strong
organizational skills.
- Possesses a thorough knowledge of Microsoft Office
applications.
- Desire to work with a team to accomplish goals. Ambition to
grow and improve. Ability to think creatively and critically and
problem solve efficiently. Must possess ability to multi-task and
work in a fast-paced environment.
ABILITIES AND COMPETENCIES ESSENTIAL TO JOB FUNCTIONS
Communication and Comprehension
- Ability to effectively communicate both verbally and in writing
to convey clear, well-articulated information.
- Ability to understand, speak, and write English in order to
convey messages and correspond in an articulate and professional
manner.
- Effective public communication skills that allow professional
representation of Liberty University to a variety of business and
community customers and associates.
- Strong organizational skills.
- Intuitive ability to reason, analyze information and events,
and apply judgment in order to solve problems of both a routine and
complex nature.
Time Type
Part time
Location
Onsite
Pay Rate
Starting at $12.77
Student employees are paid at least the current Virginia minimum
wage per hour. Pay may vary by position and department based on job
responsibilities, required skills, available funding, and market
conditions.
The University is an Equal Opportunity Employer. We believe it
is our moral and legal obligation to meet the responsibility of
ensuring that all management practices regarding employees are
conducted in a nondiscriminatory manner. In compliance with Title
VII of the 1964 Civil Rights Act, and other applicable federal and
state statutes, all recruiting, hiring, training, and promoting for
all job classifications will be administered without regard to
race, color, ancestry, age, sex, national origin, pregnancy or
childbirth, disability, military veteran status or other applicable
status protected by law, including state of employment protected
classes. It is, therefore, our policy and intention to evaluate all
employees and prospective employees strictly according to the
requirements of the job. All personnel related activities such as
compensation, benefits, transfers, job classification, assignments,
working conditions, educational assistance, terminations, layoffs,
and return from layoffs, and all other terms, conditions and
privileges of employment will be administered without regard to
race, color, ancestry, age, sex, national origin, pregnancy or
childbirth, disability, military veteran status or other applicable
status protected by law, including all applicable state of
employment protected classes. The University is a Christian
religious-affiliated organization; and as such, is not subject to
religious discrimination requirements. The University’s hiring
practices and EEO discrimination practices are in full compliance
with both federal and state law. Federal law creates an exception
to the “religion” component of the employment discrimination laws
for religious organizations (including educational institutions),
and permits them to give employment practice preference to members
of their own religious beliefs.
