Manage assigned website and digital content projects from
planning and content development through publication and
evaluation.
Develop, edit, publish, and optimize website content and
landing pages supporting recruitment, academic programs,
institutional visibility, and engagement.
Manage the Alfred University blog, including the editorial
calendar, content development, publishing, and performance.
Apply SEO best practices to improve organic search visibility
and digital discovery.
Monitor and analyze website performance using Google Analytics
4, Looker Studio, Google Search Console, and other digital
tools.
Interpret website traffic, search performance, audience
behavior, and engagement data and make routine content and
optimization adjustments based on results.
Provide recommendations to the Social and Digital Media Manager
and Marketing and
Communications team based on analytics, content performance,
and audience insights.
Collaborate with Marketing and Communications colleagues and
campus partners to identify content needs, develop stories, and
maintain high-quality web content.
Monitor emerging web, search, AI discovery, accessibility, and
digital content practices and recommend appropriate
improvements.
Other Duties & Responsibilities
- Supports and assists in creating intersections and pathways for
faculty, staff and students that will assist in transforming
people's lives.
- Supports and assists in creating an envolving culture of
connection, mentoring and rich engagement opportunities for
faculty, staff, and students.
- Maintains a commitment to diversity, equity, inclusion and
belonging, and a high degree of cultural competence and respect for
a wide range of identittes and experiences, therfore welcoming and
supporting all faculty, staff and students and expanding access to
the AU experience.
- Maintains a safe working environment within and around their
facilities and associated equipment and supplies including, but not
limited to, obtaining Safety Data Sheet (SDS) information
pertaining to any hazards associated with their work
environment.
- Participates in all required assigned training, including
safety training and will comply with safety rules, regulations, and
protocols.
- Effective written and oral communication skills.
- Contributes to the overall success of the University by
performing other duties as assigned.
Qualifications-Education & Experience, Knowledgg, Skills
& Abilities
- Bachelor's degree in marketing, communications, digital media,
journalism, or a related field. Three or more years of professional
experience in website content, digital communications, content
marketing, or a related field.
- Experience managing content within a CMS; experience with
Cascade or a comparable platform preferred.
- Working knowledge of SEO, Google Analytics 4, Google Search
Console, Looker Studio, or similar tools.
- Strong writing, editing, digital content, and organizational
skills.
- Ability to interpret digital analytics and use results to make
content recommendations and routine improvements.
- Knowledge of website accessibility, user experience, and
digital content best practices.
- Ability to independently manage assigned projects, prioritize
competing needs, and meet deadlines. Higher education experience
preferred.
Physical Demands & Work Environment:
The physical demands described here are representative of those
that must be met by an employee to successfully perform the
essential functions of this job. Reasonable accommodation may be
made to enable individuals with disabilities to perform essential
functions.
Personal Protective Equipment must be worn when required. A
respiratory function test and the ability to use respirators may be
required. Stairs and uneven surfaces may be present; artificial
lifts, etc., may or may not be available. The position may require
the incumbent to walk outdoors in all types of weather to other
buildings or offices located on the campus. The Campus is in an
area that contains numerous hills and slopes and may not always be
fully accessible for mobility-impaired individuals.
About Alfred University:
Lighting the way for students since 1836.
“We've always been a
place for makers, especially those who make the future. Our
commitment to independent thinking, creativity, academic rigor, and
community have made us a unique kind of leader since
1836.”
Alfred University (AU) was founded on principles of social justice
in 1836 by liberal, independent thinkers who placed high value on
education for all citizens. The University has retained and built
upon the strong values of its founders, developing as an
institution of national and international renown that is responsive
to the needs of contemporary society while remaining consistent
with the spirit of its origins. Alfred University is the second
oldest coeducational college in the United States as well as one of
the earliest nineteenth-century colleges to have enrolled African
American and Native American students. It has a long-standing
history of educating socially conscious students who make a
difference in their professions and their communities.
Over the course of the twentieth century, Alfred University evolved
into a complex institution offering a full range of programs in the
liberal arts and sciences, art and design, engineering, business,
education, counseling, and school psychology to its nearly 2,000
undergraduate and graduate students that live, learn, and play on a
232-acre campus located in an idyllic, creative valley in Western
New York.
Alfred University actively subscribes to a policy of equal
employment opportunity, and will not discriminate against any
employee, student or applicant because of race, age, sex, color,
sexual orientation, gender identification or expression, physical
or mental disability, religion, ancestry or national origin,
marital status, genetic information, military or veteran status,
domestic violence victim status, criminal conviction status,
political affiliation or any other characteristic protected by
applicable law.
