Rate My Professor Bitty Balducci

Balducci’s scholarly contributions include highly cited works such as “Unstructured Data in Marketing” (2018, 498 citations), “Visualization Ability and the Elaborations that Sustain Product Desire” (2021, co-authored with M.L. Richins), “Predicting Conversation Outcomes Using Multimodal Transformer” (2021), “Deep Formality: Sentence Formality Prediction with Deep Learning” (2022), and “Psychological Reactance Among B2C Sales Prospects” (2025, Journal of Personal Selling & Sales Management, co-authored with Minjoo Kim), which demonstrates that customers exhibit greater resistance to sales pitches in private settings due to psychological reactance, mitigated by increased physical distance. Additional publications cover topics like language model understanding of politeness (2023), voice in customer loyalty research (2022), and communication effectiveness (2018). Beyond research, she has engaged in international teaching, delivering sales seminars and role-playing workshops on business transactions to students at Lucian Blaga University of Sibiu in Romania during a 2023 study abroad trip, fostering collaborations for research data access. Balducci has served as hiring committee chair and promotes sales education through events inspiring women in sales and professional development clubs open to all majors.