Rate My Professor Catherine Sutton-Brady

Her research specializations include business-to-business marketing, relationships and networks, strategic marketing, international marketing, supply chain management, sustainable consumption, social media adoption in B2B contexts, private label brands, and supplier-retailer power asymmetry. She has also contributed significantly to marketing education, exploring innovations such as short-format podcasts and teaching adaptations during the COVID-19 pandemic. In 2006, she was awarded the Pearson Education ANZMAC Marketing Educator of the Year Award for her teaching excellence. Key publications encompass "Mind the gap: Expanding proximity theory to understand network failure in transport systems" (2025), "Closer than ever: Growing business-level connections between Australia and Europe" (2023), "Guest editorial: Interactions, relationships and networks in a digital era" (2022), "Conquering ‘the tyranny of distance’: Australian-European economic and geopolitical relationships past, present and future" (2022), "ZOOMING THROUGH A PANDEMIC: A COVID-19 APPROACH TO TEACHING" (2021), "Relationships and networks as examined in Industrial Marketing Management" (2019), "Adoption strategies of social media in B2B" (2018), "Private label brands: a relationship perspective" (2017), and "The value of using short-format podcasts to enhance learning and teaching" (2009). These works, published in journals like Industrial Marketing Management and Journal of Business & Industrial Marketing, have shaped understandings of network capabilities, digital marketing strategies, and pedagogical advancements, with her research cited over 500 times. She has undertaken editorial contributions and organized events such as the IMP 2019 Doctoral Colloquium.