Rate My Professor David Wooten

David Wooten is the Alfred L. Edwards Collegiate Professor of Marketing and a University Diversity and Social Transformation Professor at the Stephen M. Ross School of Business at the University of Michigan. He previously served on the faculties of the Columbia Business School, the University of Florida’s Warrington College of Business, and Cornell's Charles H. Dyson School of Applied Economics and Management. Wooten earned a PhD in 1992, an MBA with distinction in 1987 from the University of Michigan Stephen M. Ross School of Business, and a BBA from Georgia State University in 1985. His research employs social psychological and micro sociological theories along with experimental and qualitative methods to examine how and why consumers acquire, display, or discuss objects purchased for themselves or others. Publications include studies of gift-giving and word-of-mouth behavior through self-presentation theory, as well as investigations into how racial and stigmatized identities influence consumer behavior. His work appears in the Journal of Consumer Research, Journal of Consumer Psychology, Journal of Public Policy and Marketing, Marketing Letters, Journal of the Association for Consumer Research, Consumer Psychology Review, Journal of Business Research, and other academic journals and book chapters. Notable contributions include research on ridicule as a mechanism for consumer socialization, which was a finalist for the Journal of Consumer Research best paper award in 2009, and work on knowledge signaling in word-of-mouth communications that received the best competitive paper award at the 2011 Society for Consumer Psychology Conference.