Rate My Professor James Cronin

Cronin's career at Lancaster University Management School has progressed from Lecturer and Senior Lecturer to his current professorial position. His scholarly output includes lead authorship on The Little Book of Plastics in Everyday Life (2022) and co-editing a special issue of the Journal of Marketing Management on De-romanticising the Market: Advances in Consumer Culture Theory (2022). Key peer-reviewed publications feature Obeada, I., Cronin, J., Piacentini, M. (2026) From Edgework to Edgeworking: The Interplay of Risk and the Life Course in Sociology; James, S., Cronin, J., Patterson, A. (2024) “If You Like Your History Horrible”: The Obscene Supplementarity of Thanatourism in Annals of Tourism Research; Cronin, J., James, S. (2025) Consumer Culture Gothica: Marx’s Phantasmaterialist Influence on Critical Consumer Research in Consumption, Markets and Culture; and James, S., Cronin, J., Patterson, A. (2024) Revenants in the Marketplace: A Hauntology of Retrocorporation in Marketing Theory. His work has appeared in leading journals such as Annals of Tourism Research, Marketing Theory, European Journal of Marketing, Journal of Business Research, and Sociology of Health & Illness. Awards include election as Fellow of the Academy of Social Sciences (FAcSS) in 2026, Senior Fellow of the Higher Education Academy, the Management School Teaching Prize at the 2018 Dean’s Awards, and Highly Commended for teaching at the 2022 University-wide Staff Awards.