Rate My Professor Michael Sciandra

Sciandra's research specializations center on consumer behavior, particularly in digital and retail contexts, including consumer advice utilization, word-of-mouth communications, consumer social media interactions, and mobile phone usage during in-store shopping. His investigations explore phenomena such as the effects of recommendation targeting on consumer search effort, the detrimental impact of brand emoji use on consumer brand attitudes, and how smartphone distractions influence purchasing decisions. With 13 research works and 171 citations documented on ResearchGate, his contributions have garnered academic recognition. Key publications include "Planning and Implementing a Graduate Online Team-Taught Marketing Course," co-authored with Rajasree K. NairRajamma and published in the Journal of Marketing Education in 2018, which addresses innovative online pedagogy in marketing education. Another significant work is "Assessing the Detrimental Effects of Brand Emoji Use on Consumers' Brand Attitudes," co-authored with Nazuk Sharma in the AMTP Proceedings 2024. His research on mobile technology's role in shopping behavior has been highlighted in media such as NBC News, ScienceDaily, and Hindustan Times, illustrating its broader impact. Sciandra also contributes to faculty recruitment as Chair of the Marketing Department search committee.