Rate My Professor Mohamed Abo El Naga

His research specializations encompass consumer behavior, brand management, digital marketing, advertising effectiveness, and social media influences on consumer intentions. He has published extensively in academic journals and conference proceedings. Notable publications include "Storytelling Advertising Exposure: The Application of the Experience Economy Theory" with Eman M. Negm and Nada A.H.M. Attia (2023, Res Militaris European Journal of Military Studies); "Investigating the Impact of Ad Formats and Ad Intrusiveness on Social Media Ad Effectiveness in the Fashion Market in Egypt" with Marwa T. Abdel Azim and Rana Wagdi Abdel Moneam (2022, International Journal of Social Science and Human Research); "Social Media Influencers and Egyptian Consumers' Purchase Intentions: A Conceptual Review" with Monika Fayez and Ashraf Labib (2022, Australian Journal of Basic and Applied Sciences); "Impact of Perceived Values on Attitude Towards Advertising: Examining The Mediating Role of Perceived Intrusiveness" (2017, Egyptian Journal of Commercial Studies); and "Impact of Country Image and Product Image on Brand Equity and Purchase Intention: An Application on Chinese Automobile in Egyptian Market" (2016, Scientific Journal of Economics and Commerce). A paper co-authored by him received the Best Paper in Session Award at the International Academic Business Conference in Las Vegas (2015). At Beirut Arab University, he engages in faculty leadership, including hosting events for DBA students and facilitating institutional partnerships.