Rate My Professor Mona Sinha

Dr. Sinha's research centers on customer relationship management, emphasizing fairness, justice, consumer privacy, emerging markets, stakeholder marketing, sustainability, and qualitative methods. Key publications encompass the book Breakout Strategies for Emerging Markets: Business Strategies and Tactics for Growth (Pearson, 2016, with Jagdish N. Sheth and Reshma Shah); journal articles such as “Growing the Pie in Emerging Markets: Marketing Strategies to Increase the Ratio of Non-Users to Users” (Journal of Business Research, 2018, with Jagdish N. Sheth), “B2B Branding in Emerging Markets: A Sustainability Perspective” (Industrial Marketing Management, 2015, with Jagdish N. Sheth), “Mobile Payments in India: The Privacy Factor” (International Journal of Bank Marketing, 2019, with Hufrish Majra, Jennifer Hutchins, and Rajan Saxena), and “Instruments to Assess Students’ Critical Thinking – A Qualitative Approach” (Decision Sciences Journal of Innovative Education, 2023, with Jomon A. Paul and J.D. Cochran); as well as multiple Harvard Business School case studies including “Hindustan Unilever’s ‘Pureit’ Water Purifier” and “The Dabbawala System: On Time Delivery, Every Time.” She contributes as Vice-Chair of the American Marketing Association's Relationship Marketing Special Interest Group and editorial board member for the Journal of Consumer Marketing, Journal of Relationship Marketing, and International Journal of Emerging Markets. Her accolades include the Coles Distinguished Teaching Award (2021) and a teaching excellence award from Texas A&M University.