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Muhammad Noor Al Adwan is an Associate Professor of Public Relations in the College of Communication and Media at Al Ain University, serving on the Abu Dhabi Campus. He holds a Ph.D. from Universiti Utara Malaysia, with his doctoral work completed around 2012-2013 focusing on the influence of organization-public relationship practices on organizational effectiveness in Jordanian public hospitals.
His academic work centers on public relations, social media, digital media, artificial intelligence applications in media and journalism, e-learning behaviors, and related topics in communication studies. He has authored or co-authored numerous peer-reviewed publications, including studies on AI tools in media, social media marketing effects on bank loyalty, gender discrepancies in social media usage and academic performance, future anxiety among media professionals regarding AI, and the impact of AI on media content production skills. Al Adwan maintains an active research profile with citations tracked on Google Scholar and contributions listed on ResearchGate and other academic platforms.
Explore recent UAE studies revealing AI's positive and challenging impacts on critical thinking among university students at HCT, Al Ain University, and more.
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