Rate My Professor Subodh Bhat

Bhat’s research specializations and academic interests include brand management, controversial advertising, advertising effects, marketing strategy, entrepreneurship, brands and branding, advertising, high-tech marketing, brand disasters, Indian entrepreneurs’ success in Silicon Valley, high-tech entrepreneurship, and consumer behavior. He has published several articles in prominent journals such as the Journal of Marketing Research, Journal of Advertising, Journal of Consumer Marketing, and Journal of Marketing Theory and Practice. From 2009 to 2016, Bhat was a member of the Editorial Advisory Board for the Journal of Advertising. As an expert in brands and brand management, he has commented widely in national media on corporate branding, marketing choices, and branding disasters. His empirical work includes surveys gauging reactions to ads featuring mixed-race couples, contributing to discussions on advertising representation and consumer responses. Bhat will be on leave during Spring 2026.